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Seth Godin once said: content marketing is the only marketing that’s left. What do you love most about your favorite commercials? Flo’s antics for Progressive? The talking llama who touts the services of Bank of America? Or, maybe it’s the talking lizard from GEICO, Kevin Hart imposing on his daughter’s date (part of which takes place in a Hyundai), or those dressed-up Doritos dogs? How about the last blogger you read from that helped grow and chisel your skills, from writing a better social media post to marketing your entire presence online more effectively? Incredible examples of effective brand marketing are not difficult to find, especially in an age of social media and instant connection. Great content marketing that supports a brand well leaves a positive impression, causes us to remember names, and gives us an in during office conversations around the coffee machine. Effectively done, it gives a brand an image and a voice that speaks volumes to our … [Read more...] about 8 Statistics That Prove Content Marketing Is the Best Brand Marketing

Just slapping your logo on your sites and printed matter is not enough. If you want to build the kind of cohesive brand identity that sticks with customers and gives the impression of polished professionalism, you’ll go beyond the logo and look for all the ways you can add consistency to your visual branding. It might seem like a lot of little inconsequential details, but added together they add up to the kind of branding that inspires confidence in customers. 1. Use a consistent color palette. These should be colors that complement the colors used in your logo used in a way that conforms with the principles of good design. Even if your logo contains neon green, don’t use neon colors for your fonts! Although most of us can match well enough to dress ourselves, it’s worth the money to consult with a professional designer who can design a color scheme that will work well with websites and printed material and advise you on how to use it. If a professional is simply out … [Read more...] about 6 Steps to Creating a Cohesive Brand Identity

I attended my first search marketing conference way back in 2006.Back then, digital marketing conferences were still a novelty and SES (Search Engine Strategies) was the place to be.At the time, I was working at a startup and teaching myself everything I could about SEO, Overture and this still relatively “new” platform called AdWords (now Google Ads).What I found at SES was a smart and innovative community of search engine marketers that shared my passion for the industry and were learning from each other.Not only that, the conference was still small enough to have the conference party at the Googleplex in San Jose.I was in heaven.Since then, the available digital marketing conferences have expanded dramatically, as well as the opportunities to take part in panels, presentations, and the anxiety-inducing keynote.For many, public speaking is not easy. And, let’s be honest. It is really difficult to be an effective speaker, let alone presenting to a group of all your … [Read more...] about 9 Expert Tips on How to Become an Effective Conference Speaker