Google understands that users are drawn to the search results in the top-left hand corner. Consequently, Google displays many of its own pages at the top or in the middle of the results page as if they were natural search results, without clearly identifying them as Google results. Consider a search on Google for "New York Hotels": … [Read more...] about Does The FairSearch White Paper On Google Being Anticompetitive Hold Up?
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You also might want to have an option to add the product to a wish list, or save it for later viewing. If the shopper isn’t ready to buy, this can be a nice reminder the next time they log in. Similarly, provide an option that allows the visitor to forward the URL to themselves or a friend for later viewing, perhaps on a different device. … [Read more...] about Mastering E-commerce Product Page Optimization
Quite a bit of our content ideas for a specific client are developed as we do keyword research. We look for queries that are very related to our clients’ topics, the products and services they offer, the markets they serve, etc. We also look for somewhat related queries and the questions people ask such “How Do You xxx” and “What is XX” that we might focus on with new content. … [Read more...] about 10 Content Ideas To Improve Organic Visibility
The approach used to work out the results also needs to be looked at in some detail. At this point I’ve got a lot of sympathy with Bertolucci because it’s very hard to test and compare search engines unless you do hundreds if not thousands of tests. Anything less is going to open you up to criticism of anecdotal testing (looking for favourite names or football teams), but if you only have a limited time or budget available it becomes inevitable that this approach has to be taken. The type of searches used, with keywords and phrases is of course going to work well with certain engines and not others. If you are looking for an explicit result giving a particular fact (as all the test queries were) some engines will of course perform better, because that’s what they were designed to do. However, if a different approach was taken, to provide perhaps a holistic response, with a search engine giving the searcher lots of information about a particular subject, an overview, … [Read more...] about Return To The Search Engine Shoot-Out
Google: Giving Charity & Donations In Exchange For A Link, Is A Paid Link … [Read more...] about December 2016 Google Webmaster Report