Given that, there’s no reason to leave the canonical tag off the mobile homepage, even if the content is slightly different. I’m waiting for Google’s confirmation or further testing is done before implementing on my own sites, but theoretically the canonical tag can be placed on mobile equivalent pages now, even if the content isn’t exactly the same. … [Read more...] about Does Google’s Mobile SEO Preference Change Mobile SEO Best Practices?
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While you want to optimize for keywords which deliver a high search volume, these generic terms typically have a lower conversion rate than long-tail terms. Ensure the keywords are relevant to the products and ranges which you offer and don’t make the mistake of forgetting those with commercial intent. To add, these generic terms are great for volume and brand awareness. They shouldn’t form the entirety of a keyword strategy, but an important one nonetheless. … [Read more...] about 10 Reasons Why Your E-Commerce SEO Campaign is Failing
Josh Dreller has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is currently VP, Product Marketing at 4C. You can follow him on Twitter at @mediatechguy. … [Read more...] about 20 Tips To Search Conference Success
Chart 5 – Daily vs Weekly SEO Tracking 22 URL changes: “Kylie Jenner”: Major news provider: Google UK In the chart above, we can see the stark contrast between weekly rank tracking, and daily rank tracking – which detects 22 different returning URLs (from A to S) for the same search term “Kylie Jenner”. … [Read more...] about Why it’s important to have daily tracking over weekly
Andrey: We’ve never lost focus on the developing world, but this year we are really gunning for the BRIM countries, and countries like that, in the process of development; across all the departments of Google, but as far as search is concerned, hopefully throughout this year you’ll see some really interesting developments there. Initiatives that we launch, and the projects that we launch, that are hopefully going to enable creators to create content in their language, for their local users, and – you just mentioned India; they’ve got more languages there, probably – I can’t even count, really – but probably on a par with Europe. … [Read more...] about WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]