The summer is here, but what should that mean for your wardrobe? Wearing good clothes makes us all feel better and if they go with the trend than that is just the icing on the cake. But what exactly is in trend for this season is the million-dollar question. Surely you would want to keep up with the trend but nobody likes it if it burns a hole in their pocket. Luckily, this summer marks the return of old classics like the leather sandals or the denim, but there’s also a ton of new trends to try on! So whether you are the easy-going dresser or someone who wants to tackle movie stars when it comes to trends, read on and find the best fashion trends this summer for both men and women. Latest Fashion Trends For Men’s: 1. Printed Shirts: Summers are supposed to fun and your clothes should reflect that. And boring shirts just don’t match the vibes. So, it’s the season for shirts to get a whole lot interesting with prints. You can choose whatever print you like from … [Read more...] about Debt Settlement Programs will aid in Improving Your Financial Position
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To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?
If you’re like me (or the 70% of people who have student loans) you can understand the burdens that they place. Having to say no to nights out, vacations, a new pair of sneakers, etc. can be draining and sometimes embarrassing. Luckily for several of us, Seer has committed to donating $36,000 in 2019 to teammates who have student loans through the Student Loan program. The History of Seer’s Student Loan Repayment Program To understand a bit more about Seer’s Student Loan Repayment Program and how it works, we sat with Wil (that’d be Wil Reynolds, Founder of Seer) to understand his perspective: what is the program, why did he start it, what are the challenges? Anyone with student loan debt knows first-hand the burden it creates, but Wil has been fortunate; he’s admittedly never had the weight of student loans hanging over him. Fast forward to the moment when a team member requested use of her Kaizen budget (what we call our annual professional development … [Read more...] about Student Loan Repayment: Another Benefit of Working at Seer
Insurance-related keywords are the source of 24% of Google’s AdWords revenue, with the highest CPC coming in at a whopping $54.91, according to a study by search marketing company WordStream. The company used its own keyword database and the Google Keyword Tool to come up with the top 10,000 most expensive English-language keywords over a 90-day period. Examples of key phrases in the Insurance category included “buy car insurance online” and “auto insurance price quotes.” Next in line came the Loans category, commanding 12.8% of revenue with CPCs as high as $44.28. Typical keywords in Loans include “consolidate graduate student loans,” and “fixed home equity loan rates.” Third was the “Mortgage” category, which, one supposes, could have been put together with Loans. As its own category, Mortgages represented 9% of revenue, with the highest CPM coming in at $47.12. Rounding out the top 10 categories, in order of … [Read more...] about Insurance, Loan-Related Keywords Are Google’s Cash Cows
Google has confirmed that it is preparing a service called “Google Offers,” designed to compete with the popular social buying site Groupon. Google has told Search Engine Land: Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted. Mashable broke the news on the coming launch, after receiving some promotional collateral for Google Offers that presents a very Groupon-like daily deal offering (the image below comes from those materials; the logo above spotted via Sean McCann). Talk of such a program has been out there since last year, when an article surfaced in Mobile Marketer magazine. (Update: I was informed that the “Google Offers” mentioned … [Read more...] about Google Readies “Google Offers” Groupon Clone