I did a search at Google today for "cars" and was shocked. Rather than list links allowing me to search for "cars" on Bing, Yahoo, Baidu, Voila, Naver and Yandex, Google instead favored its own search results. I'm glad the EU will be investigating whether this favoritism violates anti-trust laws. Consider the evidence. Here's a search on Google for cars: As you can clearly see, none of the competing search engines I've named are listed in the top results. Rather than show them, Google instead shows pages about cars that it has collected across the web using its own technology. Google's behavior like this is preventing its competitors from receiving valuable traffic, clearly something Google has done to ensure it remains dominant. I mean, consider that you can indeed search at Bing and find results for cars: But a search for "cars" at Google reveals none of this, to the searcher. It sends them directly to sites about cars! By doing so, rather than sending searchers to other search … [Read more...] about The Incredible Stupidity Of Investigating Google For Acting Like A Search Engine
Who owns bing search engine
Call it Microsoft Week (or weeks as the case may be). We’ll likely hear the name of the new search engine this week from the AllThingsD conference and next week, to coincide with SMX Advanced, the public will get a chance to actually use it. While everyone who reads this blog will no doubt test drive the new engine (now called Kumo/Kiev) and form his or her own conclusions about how it compares to Google and Yahoo the larger question is whether it will make inroads with the broader public. To notify that public about the new engine Microsoft will reportedly be spending lots of money (AdAge says $80 to $100 million) as part of a large-scale branding and marketing campaign. It doesn’t cite a source for those figures. AdAge also reports the brand will be “Bing”: The software giant is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market. That’s a big campaign … [Read more...] about Microsoft To Spend $80 Million Advertising New “Bing” Search Engine
In his book “The Filter Bubble: What the Internet is Hiding From You” and thought provoking TED talk, Internet and political activist Eli Pariser makes a broad argument about how the Internet and technology in general is evolving to keep us in a self-perpetuating personal bubble of influence. Pariser cites Amazon’s and Netflix’s recommendation engines as two of several examples of systems that create a continuous feedback loop and perpetuate our selection biases. Facebook’s news feed is another example cited of an algorithm that progressively reinforces our input biases by surfacing content from feeds of those in our network we frequently click on, and suppressing those whose content we do not. Search Implications Pariser’s argument about the online filter bubble phenomenon has broad implications for the world of search. Long-time search marketers are well aware that as far back as 2005, searchers began to see different search results for identical … [Read more...] about How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
US presidential candidate Rick Santorum pulled off a surprise last night, winning caucuses and primaries in three states. So what’s with Bing listing an anti-Santorum web site first in its results in a search for his last name? Does Microsoft have some type of liberal agenda! Wait, you didn’t realize Rick Santorum has a “Bing problem” that’s exactly the same as his well-documented “Google problem,” where a search for “santorum” lists a web page defining that word as the by-product of anal sex above Santorum’s official web site? He does. In fact, Santorum’s had his Bing problem for months, if not years. It’s just that everyone fixates on Google. Even Santorum does when he gets asked about it, such as telling Politico last year: “I suspect if something was up there like that about Joe Biden, they’d get rid of it,” Santorum said. “If you’re a responsible business, you don’t let … [Read more...] about Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?
Here we are again, two years after What I Want for Christmas from the Search Engines: The Sequel and eight years since the original, What I Want for Christmas from the Search Engines. I'm back with a new Christmas wish list. I smell a franchise opportunity here! Let's start with some open items from the original wish-list and see how things are coming along from 2008: Build your own technology, don't just backdoor another search engine's results into your own. We're (almost) back to where we started. Yahoo is now using Bing instead of their own technology. But, this is actually a good thing, provided Bing can leverage that to gain marketshare and not lose it. If they lose it, then all hope is lost until someone comes out with something that dominates Google. Facebook, maybe? Oh, please, I hope not. That's like one dictator toppling another dictator. No thanks. Better segregation of blended results. This has mostly moved in the opposite direction. Blended results are getting … [Read more...] about What I Want for Christmas from the Search Engines: The Franchise!