Almost everyone, it seems, has received one: a call falsely claiming that your business listing on Google is about to expire. Many people also receive deceptive robocalls from marketing companies claiming to represent or be authorized by Google. One such UK-based company, Movette, was just shut down by regulators for using fraudulent tactics to sell a Google My Business (GMB) listings management service. The firm reportedly convinced numerous small businesses to sign auto-renewing annual contracts, worth between £199 to £249 ($260 to $324, approximately) to manage GMB listings on their behalf. After numerous complaints over a two-year period about its fraudulent or misleading business practices, the firm was finally shut down. According to the UK regulator, Movette: misled customers by stating or implying that it represented or was affiliated to Google when in reality there was no such relationship. misled customers by stating or implying that they had an existing … [Read more...] about UK local SEO firm Movette shut down by regulators for deceptive sales practices
Who regulates debt collection agencies
In my final year or two with my SEO agency, we got so good our retention rates went through the roof. Just before we were acquired, most of our SEO clients would consistently re-sign with us every six months. Our retention rate, in addition to our MRR, made us very attractive to our buyers. But it didn’t start out like that. In the beginning, our SEO clients almost always left after one or two contracts, even when showed impressive results. It took years of trial and error before we got our client retention rate way up. In fact, at it’s highest point, we retained close to 90% of our SEO clients. That’s pretty impressive in the world of SEO, where clients are wary of every move we make because of previous experiences with other SEO companies. This 10 question quiz is an easy way to understand whether or not you’re doing all of the things we were doing when we were killing it for our SEO customers. If you can say YES to each of … [Read more...] about 10 Question Quiz – Will Your SEO Agency Pass or Fail?
The countdown for the implementation of the New European General Data Protection Regulation (GDPR) has begun. You may not be fully aware of how this regulation will affect your work, but if you work in marketing and you manage lead generation campaigns, you should certainly take the new procedures and measures seriously. You will need to implement these procedures in all of your strategies for them to be successful and to avoid any damage to your reputation and economic success caused by infringing the GDPR. The GDPR will introduce significant and lasting changes in the way we manage people’s data and will transform marketing and lead generation strategies. What is the GDPR and what does it do? The GDPR is a European Commission regulation that aims to enforce and unify data privacy for every person in the European Union (EU). The GDPR sets new game rules for the management of people’s information in the EU and for this reason it not only affects EU … [Read more...] about How Will Data Collection Strategies Change With GDPR?
Episode Overview Join Jordan and Ben for the fourth episode of 2019 SEO Predictions Week as we tackle how growing consumer digital privacy concerns and the dominance of tech platforms like Google, Facebook and Amazon are likely to be tackled by Congress and the impact to digital marketers. iTunes Overcast Spotify Stitcher Episode Transcript Ben: Welcome back to SEO Predictions Week on the Voices of Search Podcast. I’m your host, Benjamin Shapiro and this week we’re going to publish an episode every day covering our bold SEO Predictions for 2019. But before we get started I wanted to remind you that this podcast is brought to you by the marketing team at Searchmetrics. We are an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. To … [Read more...] about Voices of Search Episode 30: Changes to US Privacy Regulations