In a sea of shiny social media marketing services, both mainstay and emergent, it can be easy to lose sight of the tried and true goodies we use every day for seemingly unrelated tasks. There’s little room for pricy platforms with superfluous bells and whistles in the social-savvy B2B marketer’s arsenal. This post explores five popular (chiefly free) platforms authoritative in nature but often overlooked as useful tools for hardcore marketing. Leverage their insight for dead-eye targeting of paid search and social ads, identifying meaningful potential customers and friends via organic outreach tactics, or any combination of the two. Their versatile functionality might surprise you. 1. Wikipedia Yes, Wikipedia, the free, online, peer-edited encyclopedia you were forbidden to use under pain of expulsion throughout your high school and college career. With over 3 million articles in English (nearly 20 million across all languages), 90,000 regularly active contributors and an … [Read more...] about 5 Unassumingly Powerful Tools For The B2B Marketer’s Arsenal
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Pushing Deck Chairs Around Isn’t A Good Plan
I swear, it’s like watching the Titanic having run into that iceberg, as Bing and Yahoo try to figure out what to do with their sinking ships of search. Except that the Titanic was big, and Bing and Yahoo are like small — and they haven’t run into an iceberg. They’re being run over by the search supercarrier SS Google. “Did we just bump something,” yells Capt. Larry Page to his Googler crew. “No, full steam ahead!” yells back first mate Eric Schmidt. “There were some senators in the water, but I think I’ve handled them.” As for the wreckage of the SS Bing and SS Yahoo that Google also plowed through , that’s hardly troubling him. Google’s watertight. The Depressing World Of DC OK, enough with the ship metaphors. Later, fairly soon, I’ll do my own recap of how Google’s big day in Washington DC went, in terms of anti-trust challenges. Google does face some challenges there, primarily because the … [Read more...] about Pushing Deck Chairs Around Isn’t A Good Plan
When Social Media Attacks the Wrong Person
It's no secret that the pack mentality that often powers social media success can also turn into an angry mob complete with virtual pitchforks at the drop of a hat. That's great when the mob is helping to bring social injustice to light, but it's a nightmare when the mob attacks the victim. Unfortunately, the murky waters of Internet gossip and the fuzzy ethics that seem to rule online behavior can make it difficult to know who the victim actually is. Enter the A&P grocery chain and The Fresh Beets. The latest viral video to storm YouTube and to garner mainstream news attention is a 4 minute rap video put together by two brothers from New Jersey that calls themselves "The Fresh Beets." The video, called "Produce Paradise" features the two amateur rappers working their way through the produce department of the A&P that employed them, rapping about the fruits and veggies in a less than positive manner. That probably wouldn't have gotten them more than a talking to from a … [Read more...] about When Social Media Attacks the Wrong Person