The numbers are from our fourth annual Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown nationally, and only ads from after the kick-off until the game was over. Promos for shows on NBC, which carried the Super Bowl, were not included. Our scoreboard at the top of this article has the final count, but here’s the summary with percentages, based on a total of 56 national ads reviewed. The Count & Facebook’s Second Win Hashtags: 28 total, 50% of ads overall Facebook: 4 total, 7.1% of ads overall Twitter: 3 total, 5.3% of ads overall Snapchat: 1 total, 1.8% of ads overall URLs: 25 total, 44.6% of ads overall For the second year running, Facebook edged past Twitter to be the most mentioned social network. Snapchat Debuts In “Pitch Perfect 2” Ad Mentions of specific social networks were rare again — with Facebook and Twitter each slipping one mention compared to 2014. Last year, Instagram got a single mention. … [Read more...] about Super Bowl Commercials With Hashtags Slipped To 50% In 2015
Who slip kid
The Periodic Table Of SEO Elements
Each year, a panel of SEO data experts present their up-to-date findings, test results, and best guesses as to what factors are primary in Google’s ranking algorithm. There are always surprises, interesting revelations, and a touch of controversy in this session, and this year did not fail to provide those elements. Panelists for the 2014 session were: Matthew Brown, Moz (@MatthewJBrown) Marianne Sweeny, Portent (@msweeney) Marcus Tober, Searchmetrics Inc. (@marcustober) Panel Moderator: Danny Sullivan (@dannysullivan)Q&A Coordinator: Bill Hunt, Back Azimuth (@billhunt)Twitter hashtags: #smx #11a Marcus Tober: Annual SearchMetrics Ranking Correlation Study Each year, SearchMetrics conducts an extensive study of search ranking factors and reports on the elements with the highest correlation to higher rankings. The SMX audience got an early look at this year’s findings, which will be published at searchmetrics.com in late June. Here are their overall correlations for … [Read more...] about The Periodic Table Of SEO Elements
Ilya Segalovich Of Yandex, Search Engine Pioneer, Leader & Visionary
Ilya Segalovich, co-founder of Yandex, Russia's largest search engine, was disconnected from life support on July 27. During routine cancer treatment, he unexpectedly slipped into a coma earlier in the week from which he did not recover. I had the honor of knowing Ilya personally. In addition to being one of the most brilliant search scientists I've ever met, he was also a humble, compassionate, and funny human being. I thought it appropriate to pay tribute on the news of his unfortunate and untimely demise. It was a cold November morning in Moscow when I first met Ilya Segalovich. I had organized a comprehensive research visit talking to many different people within the company and was surprised and delighted when one of the founders agreed to meet me, albeit for a brief half hour session. I could hardly complain. Ilya Segalovich and school-friend Arkady Volozh had created a technological phenomenon which had beaten all other Russian contenders to become the dominant search engine in … [Read more...] about Ilya Segalovich Of Yandex, Search Engine Pioneer, Leader & Visionary
5 Unassumingly Powerful Tools For The B2B Marketer’s Arsenal
In a sea of shiny social media marketing services, both mainstay and emergent, it can be easy to lose sight of the tried and true goodies we use every day for seemingly unrelated tasks. There’s little room for pricy platforms with superfluous bells and whistles in the social-savvy B2B marketer’s arsenal. This post explores five popular (chiefly free) platforms authoritative in nature but often overlooked as useful tools for hardcore marketing. Leverage their insight for dead-eye targeting of paid search and social ads, identifying meaningful potential customers and friends via organic outreach tactics, or any combination of the two. Their versatile functionality might surprise you. 1. Wikipedia Yes, Wikipedia, the free, online, peer-edited encyclopedia you were forbidden to use under pain of expulsion throughout your high school and college career. With over 3 million articles in English (nearly 20 million across all languages), 90,000 regularly active contributors and an … [Read more...] about 5 Unassumingly Powerful Tools For The B2B Marketer’s Arsenal
Pushing Deck Chairs Around Isn’t A Good Plan
I swear, it’s like watching the Titanic having run into that iceberg, as Bing and Yahoo try to figure out what to do with their sinking ships of search. Except that the Titanic was big, and Bing and Yahoo are like small — and they haven’t run into an iceberg. They’re being run over by the search supercarrier SS Google. “Did we just bump something,” yells Capt. Larry Page to his Googler crew. “No, full steam ahead!” yells back first mate Eric Schmidt. “There were some senators in the water, but I think I’ve handled them.” As for the wreckage of the SS Bing and SS Yahoo that Google also plowed through , that’s hardly troubling him. Google’s watertight. The Depressing World Of DC OK, enough with the ship metaphors. Later, fairly soon, I’ll do my own recap of how Google’s big day in Washington DC went, in terms of anti-trust challenges. Google does face some challenges there, primarily because the … [Read more...] about Pushing Deck Chairs Around Isn’t A Good Plan