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In a day of high-level presentations that included Microsoft’s global branding initiatives, HoloLens and the future of an algorithm-driven economy, Bing Ads executives conveyed the strengthening embrace of Bing across Microsoft. No longer a sideline money loser, Bing is now a profitable, rich data source for the company. Bing has been bundled into flagship Microsoft products like Office and Xbox and is being positioned at the forefront of the machine learning and artificial intelligence developments Microsoft is betting on. At the fourth annual Bing Ads Next event in Redmond on Thursday, Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group, built on his declaration last year that Microsoft was “all in on search.” Calling Bing an “intelligence fabric” that is now woven into Windows 10, Xbox, Cortana and other products, van der Kooi said “Bing is going to be pervasive.” Beyond the Microsoft ecosystem, Bing is … [Read more...] about Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different

It’s a great time to start a company. Incubator labs are springing up all over the place, sponsored by venture capitalists and universities. Universities are teaching entrepreneurial skill, and have programs to sponsor student startups. Massive layoffs over the past two years have forced new college graduates, and experienced former employees to strike out on their own. The emergence of social media and mobile platforms are providing thousands of start-up opportunities, and you can see them showcased at “network and launch” events such as the Web Innovators Group and Mass Innovation Nights. Most of these start-ups will start life as virtual companies, but at some point they will have to lease space, and acquire office furniture for their growing company. Search Behavior Categories So, how do these companies go about finding a source for office furniture? A thorough examination of the data shows that there are 21 categories of search behavior in the office furniture … [Read more...] about How Office Furniture Vendors Can Target Start-Ups

I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I find interesting, and you can also watch the webcast via this page. Why is the FTC doing this workshop? FTC has policy functions assigned to it to investigate new developments in the marketplace and make legislative recommendations. With radio, recommended act that made the FCC. Workshop today intended to bring out more facts. “The bottom seems to be falling out of the news business” as consumers shift their habits. Though newspapers were still profitable overall in 2008; TV still main way people get information. But newsrooms of dailies may employ 25% fewer people. Was at the LA Times recently and felt sense of shock at rows of … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet

Some time ago, I wrote an article called “Are Our Brains Becoming Googlized?” It became my most read Search Engine Land post ever. Apparently I wasn’t the only one fascinated by the prospect of wholesale rewiring of our brains through exposure to technology. UCLA’s Semel Institute for Neuroscience and Human Behavior is one of the hotbeds of this brain research, with Drs Gary Small, Susan Bookheimer and Teena Moody doing a number of interesting fMRI studies looking at the impact of technology on our neural networks. One study in particular was fascinating to me, looking at how internet searching activated different parts of the brain. I had a chance to connect with Dr. Moody and ask her more about the study. In today’s column, I’ll share some excerpts from that interview. The study was conducted with older participants and the goal was to see if the Internet could be used as a way to “exercise” the brain, slowing mental decline. One of the … [Read more...] about Is Google Rewiring Our Brains?