Big numbers, yes. But should marketers care? Surveys of early adopters show they’re buying smart speakers mainly to listen to music and control other smart devices in the home. But the Harris study indicates smart speakers are expanding their horizons faster than many had anticipated: 58% of the smart speaker owners surveyed globally reported using their smartphones less for online purchases, and 56% used their smartphones less for informational searches. As we’ve noted before, the battle of the SERPs then becomes all the more important because smart speakers give a very narrow set of results – typically one. There are no runners-up. … [Read more...] about Hey Google, Siri and Alexa, Who’s the Smartest Speaker in the Land?
Whos better google or siri
But Siri isn’t really “voice search.” Siri is a version of “artificial intelligence” with a voice front end, provided by Nuance. Google’s voice search is speech-to-text and (now) text-to-speech on top of Google’s Knowledge Graph and search index. There’s a difference, although it may not be readily apparent from certain basic queries. … [Read more...] about Google’s “Voice Assistant” Not Quite Siri-Smart But Most People Won’t Notice
“Grand Theft” Android: Jobs Bio Reveals Intense Anger At Google, But Didn’t Block Search Deals Apple Renews Maps Deal With Google — What’s Up With That? As Verizon Implements Bing Default Search Deal, Company Sees User Backlash Report: Voice Searches 3X More Likely To Be Local Survey Paradox: People Like Google But Not What It’s Doing WSJ: Apple Has Been Planning Google Maps’ Ouster “For Years” Will Apple’s Move Bring A Real & Perhaps Better Google Maps To iOS? Google Introduces Offline Maps For Mobile, Claims A Billion Users Globally For Maps, Earth Will Siri And Voice Search Change Mobile Marketing? Apple WWDC Keynote: Retina-Display MacBook Pro, iOS 6 Gets Facebook, Smarter Siri & Apple’s New Maps Apple Siri To Add Sports, Restaurants, Reservations, Movies & App Search Apple Gets Into Local Search With New Maps App Apple Maps Could Launch With More Business Listings Than Google Google Product Search To … [Read more...] about Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6
Still, the story went on to hit a number of tech blogs since then. MG Siegler follows it around, and Techmeme has a round-up of stories. Me, I thought I’d trace the data itself back to the source, Wolfram Alpha. … [Read more...] about Apple Siri’s Recommending Nokia? Then Nokia’s Recommending Android & iPhone, I Guess
Consumers continue to replace home phones with smart mobile devices, and with that, the rise of voice search has made it easier than ever for consumers to call brands directly. As personal assistants like Google Home and Amazon Echo grow more popular, it’s likely that users will be able to make calls directly from those devices, too. As a result, marketers will see a large spike in inbound call volume. A desktop user, for example, may search for “phone number for Target,” whereas a smartphone user may simply instruct Siri to “call Target near me.” Without the added effort to find and dial phone numbers, consumers will be quicker to call retailers to answer questions. … [Read more...] about As Voice Search Changes the Game, Marketers Need Better Call Analytics