I’ve watched Microsoft fight Google in search for a very long time. Bing has come a long way, and I’ve been pleased to see a strong competitor emerge. But Microsoft hasn’t actually hurt Google’s share. It’s only robbed from its partner, Yahoo. So how’s Microsoft going to beat Google? Comments from departing CEO Steve Ballmer suggest there are no new tactics in the playbook. Ballmer spoke yesterday at Microsoft Financial Analyst Meeting 2013, saying that, among other things that Google was a monopoly. That might sound scary if even Google executive chairman Eric Schmidt hasn’t admitted that. But being a monopoly isn’t necessarily illegal, and Google was cleared of any wrong-doing in the search space by the US Federal Trade Commission last year. So what’s the plan? Complain or find another way to win? If there is a fresh, innovative plan, I certainly didn’t find it in Ballmer’s comments. Below is a transcript of his … [Read more...] about When It Comes To Google, Microsoft’s Ballmer Is Still Fighting Old Battles With Old Tactics
Whos better google or siri
Microsoft’s new predictive search agent Cortana is finally becoming available to the general public. How does it compare to longstanding champion Google Now? After months of using them both, it’s no contest. Google Now easily wins, in my daily life. But Cortana does gives Microsoft an important foundation in the predictive search space and puts it well ahead of Apple’s own Siri. Welcome, Cortana Microsoft announced that Cortana would be part of Windows Phone 8.1 earlier this year. Developers and others who chose to install the Windows 8.1 preview on their phones have had access to Cortana since that time. Now Cortana is becoming generally available to the public, pre-installed on Microsoft’s newest Nokia phone that’s out in the U.S., the Lumia 635, plus those with older Nokia Lumias are getting updates that began last week. Microsoft has not said when the update will come to other Windows Phone 8.0 devices. With Cortana, Microsoft now will have a digital … [Read more...] about Life With Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri
Google, Apple and Microsoft all have agents that want to be your personal assistant. But how well Google Now, Apple’s Siri and Microsoft’s Cortana can predict your needs depends on how much you want to share, how wedded to particular platforms you want to be and, in some cases, how much you actively want to help make those predictions happen. Going Under The Hood Ferreting out how these agents work is a challenge. The companies all have pages that describe Google Now, Apple Siri and Microsoft Cortana. But those are generally focused on what they can do, not how exactly they do it. There are various help and privacy pages, but those aren’t always helpful. Google Now information is, in part, spread out across a page for the Google App for iOS and another area for Android. Cortana has a nice single page on privacy but still lacks specifics on some points. Apple’s privacy page notes that it doesn’t mine mail for ads but neglects to mention mail is used for … [Read more...] about How Google Now, Siri & Cortana Predict What You Want
All of the current search engine market share reporting entities (comScore, Hitwise, SimilarWeb and others) utilize technology-based tracking, and I wanted to see if a survey panel-based approach would yield the same results. What I discovered was only somewhat surprising. My results, placing Google at the top with 80 percent of the market, differed significantly from comScore’s 67 percent; but my findings were in line with most of the Google Analytics accounts I had seen, which show Google generating between 80 percent and 90 percent of all organic visits. Last year, I was at a loss to explain the discrepancy between my survey data and comScore’s data, but I chalked it up to how demographics might be weighted in comScore’s panel. Nonetheless, even if comScore’s methods might be undercounting Google, they should accurately follow directional shifts. In October 2014, comScore reported that Google had 67.3 percent of the market, Bing (called Microsoft Sites) had … [Read more...] about Is Google’s Search Market Share Actually Dropping?
Siri, Cortana and Alexa are virtual assistants with female personas — though Siri can be a man, too. Until today, Google voice search didn’t have an identity or persona, though it has a female voice. That is changing with the official rollout of Google Home. For the launch of Home, Google took its voice search capabilities and added a persona. So instead of calling Google’s spoken results Google Now, Ok Google or Google voice search, it/she will now be the “Google Assistant,” which is not quite a human-sounding name, but better and more descriptive than Google Now. Like Amazon, Google will have devices (e.g., Home, Pixel phones) and products (e.g., Allo) that feature the Assistant the way Amazon has the Echo and Echo Dot, powered by Alexa. All this was previewed at Google I/O this summer. You can interact with the Assistant in more limited form today in Google’s new messaging app, Allo. This summer, it appeared that Google wasn’t going to use … [Read more...] about Google seeks to humanize its brand with new “Google Assistant” female persona