Brian White wanted to see who "Profile Zero" on Google + is. So he decided to sniff around the Google robots.txt file and found a sitemap file at gstatic.com/s2/sitemaps/profiles-sitemap.xml. The first sitemap file referenced there listed the first profile as Raj Pudota. … [Read more...] about Who’s The First Google + User
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Potentially, the Motorola deal lets Google move ahead on a path it might begin to believe is best: that to fully fight against a “closed” world that it believes Apple propagates, Google needs to have, ironically, a closed device loop of its own. … [Read more...] about The What’s It All Mean Edition
searchmonkey / Yahoo Search Monkey main account cornett / Larry Cornett (vice president, Yahoo Search Product) crispierry / Cris Pierry (general manager, Yahoo Search) grahammudd / Graham Mudd (Yahoo Search Monkey & BOSS) jpederse / Jan Pedersen (Chief scientistt, Yahoo Search & Ad Tech Group) mwinters58 / Mike Winters (Yahoo Search team) rajgossain / Raj Gossain (vice president, Yahoo Search) sheila / Sheila Tran (Yahoo PR) … [Read more...] about The Big List Of Search Engines & Their Employees On Twitter
They’ve created a platform that’s more suitable for companies who can afford to brand, yet Google often markets itself as a sort of online classified-style ad service. There’s the disconnect. Businesses believe they’re able to pay for leads in a cost-efficient manner. In reality, it’s become a very expensive way to generate leads. So, while it’s not Google’s fault that the platform has become what it is, it’s also not fair to say that this is a platform that’s suitable for inexperienced small businesses and entrepreneurs – because it’s not. … [Read more...] about Does Google Discriminate Against Some Businesses?
To combat that problem, our team spent the last few months gathering tools, case studies, and data about what really works in content marketing. This white paper is the result of all that work. Inside this (free!) white paper, you will find a detailed history of content marketing, a detailed list of what you should be asking yourself before developing your content plan, and three case studies from different brands including SEJ and McDonald’s. … [Read more...] about This Month in Content Marketing: October 2015