If you’re an in-house search marketer, you may have had the experience of awakening one morning and realizing that you have a legitimate career. Wow! Your high school guidance counselor never mentioned this gig, I’ll bet. Only a handful of years ago, in fact, this career path never existed. Most folks would have simply labeled you a computer nerd—today they know better. You are not a nerd. You are a geek—a search geek, in fact. Your mornings are spent staring intently at a curious mix of screens, surrounded by fresh coffee, stale coffee, and a few books with odd titles. On some tabs—you know they’re tabbed because you use Firefox—are myriad websites sharing the very latest news on the world of search engines. Everything from what people thinks makes them tick, to who bought whom last night while you slept for 3 hours… shame on you. Tab over a bit and you’ll start to see the vast array of online tools available to you, a career … [Read more...] about Yes, Mom, Search Marketing IS A Valid Career Choice
Why acting is a bad career choice
A few weeks back, I attended a lecture that Alan Alda (of “M*A*S*H” fame, amongst many other honors) gave about empathy, communication, and compassion in the sciences.While we’re not splitting atoms or determining the cause of death in SEO (unless it’s for a website) I think that much of what he spoke about applies very well in our industry.“Effective science communication happens when we listen and connect. It happens when we use empathy. Communication is headed for success when we pay more attention to what the other person is understanding rather than focusing solely on what we want to say. “– Alan AldaI’m quite bad at listening to other people.I tune out easily.My mind is always wandering all over the place.I try hard to pay attention and really listen, but I admit that it’s a struggle for me at times.It’s especially difficult when someone is telling me something that makes no sense to me because of the way they’re … [Read more...] about Empathy & Communication: Keys to a Successful SEO Career
The scope of search engine optimization as a career option is in great demand. SEO is a good career choice for people who are interested to make a career in the field of digital marketing. Skills Needed To Become An SEO Here are the top skills that are needed to become an SEO: You should be good at critical thinking. An SEO should have an analytical mind and must use data in their decision-making process. Your English communication skills should be good because most of your SEO clients will communicate in English. A creative mind is extremely necessary because every SEO strategy is different and you need to propose a unique SEO strategy for each of your client. Patience is a key skill that every SEO must have. Getting good results from SEO campaigns takes both time and effort. SEO professionals make recommendations related to page design and site speed. Hence, your technical and programming skills should be good. You should be good at networking with others because SEO … [Read more...] about How to Become An SEO Expert? The Complete Career Guide
Welcome to Best SEO Advise. Today We are going to Discuss on Reciprocal Links and One Way Links and understand Which is Batter Choice for SEO? And Understand the difference between reciprocal links and one way link/backlinks. Many Of SEO Beginners Don’t Know about Reciprocal Links and they even don’t know that reciprocal links good or bad. What is Reciprocal Links? (understand Reciprocal Links And One Way Links) Reciprocal links also help a webmaster in many ways like, Increase of traffic, improve search ranking, provide good user experience to your readers etc. Reciprocal links is the best way to improve your website ranking. But if it done in right way. Overload of Reciprocal Links on your website can also damage your website ranking. If your are exchanging link with other website then You need to very sure that it’s related to your website. Read more:- Know the Techniques to Make Backlinks SEO Link Building Tips What are the … [Read more...] about Reciprocal Links And One Way Links – Which is Batter Choice for SEO?
Out of my 15-year career, 7 of them were spent at a digital marketing agency.It’s where I learned to cut my teeth, put a deck together, speak to clients properly (jury is still out on this one), etc.Were we perfect?Of course not, but we were honest and approached every engagement with heart and our customers best interest in mind.I also spent the first part of my SEO career as a private consultant working with smaller businesses and approached it in the same way – with honesty and enthusiasm.Even when things weren’t going great, I was straight with my clients and told them the good and the bad. Full transparency was key to building and maintaining those relationships.Out there in the world, however, there are some less than honest folks who are simply looking to take your money.Below I highlight, based on my interactions with these companies and individuals over the last 15 years, some of the ways to identify and avoid them and ensure you are working with solid SEO … [Read more...] about 5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency