Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Once upon a time, there was this woman – let’s call her Mia – and she wanted to write beautiful stories for her blog. Mia noticed she was not getting much traffic from Google, while other bloggers seemed to attract a lot of visitors. She wondered what she was doing wrong. One day, at a blogging conference Mia heard about a wonderful thing called SEO. She learned that she should use the words her audience was using, she learned she needed to think about the words she wanted to be found for. And she needed to use those exact words. It was a game changer for Mia. After applying these tips, Mia attracted much more traffic to her blog. Eventually, she even started making money with her blog. Mia blogged happily ever after. Stories are nice to read. Storytelling is a great tactic. But what does it have to … [Read more...] about Why storytelling is good for SEO
Why blogs are good for seo
The breadcrumb trail is a useful tool for both web designers and SEO experts. It helps Google bots to better understand the website hierarchy, and it helps users to comprehend their current position on the site.However, not all websites implement this navigation tool. Perhaps many do not consider it to be necessary because of its minor and unclear impact on SEO.In this post, I will talk about different types of breadcrumbs, their pros and cons, and their impact on a website’s search rankings.3 Types of Breadcrumbs You Should Know About1. Location-based BreadcrumbsAlso known as hierarchy-based breadcrumbs, they are the most common type of breadcrumbs. They represent the structure of the page and help users to understand the site’s multiple level hierarchy for better navigation.Location-based breadcrumbs are convenient for showing the site’s structure to visitors who have entered a deep page in the site from external sources.Let’s say we Google “Short … [Read more...] about Breadcrumbs & SEO: Why Breadcrumbs Are Worth The Effort
Roundup posts can take one of two forms. I call them the Expert Roundup and the Content Roundup. Both are excellent for SEO, for viral traffic, for shares, and for links. It’s no wonder why, either, once you know what they are.What Are Expert Roundups?Roundup posts are posts that essentially just aggregate content or opinions from experts in your niche. This post is one top-tier example. The author essentially created a list of high profile bloggers and experts in the blogging niche and sent them all a question. “Name something that most bloggers and content marketers can do to improve their effectiveness when promoting their content.”The remainder of the post is simple. It’s the responses each of those users gave, along with a headshot and short bio for the expert in question. Some people wrote a paragraph or two, some people wrote several, but they all have interesting advice for whoever reads the post.This is what I call the Expert Roundup. The Expert Roundup … [Read more...] about What is a Roundup Post and Are They Good for SEO?
SES Chicago 2008, is happening this week and features a session on the topic of "SEO Through Blogging and Feeds." Lee Odden, CEO of TopRankMarketing.com, is an expert on this topic and is a panelist at this session at SES Chicago. I had a chance to catch up with Lee, to get his insight on SEO through blogging and feeds.[Manoj]: Is there a specific Blog platform you prefer or recommend?[Lee Odden]: We prefer WordPress and use it as much as possible. There are simply too many plus points with it and over the past 3+ years of focusing on WordPress as a blog platform, we've had plenty of time to test.[Manoj]: The difficult part of Blogging is after it's setup, when you have to create a consistent writing schedule - what can bloggers do keep their motivation going?[Lee Odden]: Motivation for blogging must start with something to say. If that's a problem, then blogging is a lost cause. People that start a blog solely as a SEO exercise are going to run into issues with sourcing … [Read more...] about Leveraging Blogs and Feeds for SEO
I've written extensively about bounce rate on my blog over the past several years, including how to lower your bounce rate, blog bounce rate, homepage bounce rate, etc., but I've never written about how it's connected to SEO. Bounce rate is an incredibly powerful metric that can tell you a lot about campaign performance and the quality of your content in a very short amount of time. If you're not that familiar with Bounce Rate, it's the percentage of visits that arrive on your site, visit no other pages, and then leave. Those visitors simply visit one page on your site. From a conversion optimization standpoint, the more you can lower your bounce rate, the more opportunity you have to convert visitors. But although bounce rate optimization is extremely important, it's not the focus of my post today. Instead, I want to focus on how bounce rate impacts SEO, and specifically, how ACTUAL bounce rate affects SEO. More on the distinction between bounce rate and actual bounce rate soon. … [Read more...] about Actual Bounce Rate vs. Bounce Rate, and Why the Difference Matters for SEO