I've written extensively about bounce rate on my blog over the past several years, including how to lower your bounce rate, blog bounce rate, homepage bounce rate, etc., but I've never written about how it's connected to SEO. Bounce rate is an incredibly powerful metric that can tell you a lot about campaign performance and the quality of your content in a very short amount of time. If you're not that familiar with Bounce Rate, it's the percentage of visits that arrive on your site, visit no other pages, and then leave. Those visitors simply visit one page on your site. From a conversion optimization standpoint, the more you can lower your bounce rate, the more opportunity you have to convert visitors. But although bounce rate optimization is extremely important, it's not the focus of my post today. Instead, I want to focus on how bounce rate impacts SEO, and specifically, how ACTUAL bounce rate affects SEO. More on the distinction between bounce rate and actual bounce rate soon. … [Read more...] about Actual Bounce Rate vs. Bounce Rate, and Why the Difference Matters for SEO
Why bounce rate is high
Of all the metrics that I struggle and fight with, probably the easiest one I’ve found to correct is a high bounce rate. The reality of website design lies in the fact that many choices are made in page layout, color and image choice based on what the graphic designer or website owner like—not what the customer wants. Testing on the web has come such a long way in recent years. Once upon a time you had to make a change, and then watch metrics to see if things were better or worse. Now you can make educated choices to determine why people aren’t clicking on a button, or why they’re distracted from beginning your sales funnel with a variety of inexpensive tools and metrics that any webmaster, beginner or expert, can use. Aside from systemic issues such as bad coding that makes pages load extremely slowly, its quite easy to fix your high bounce rate pages. Fixing high bounce rate pages in two simple steps The first thing I do when I work on a web page with a high … [Read more...] about Two Simple Rules For Fixing High Bounce Rate Pages
Most companies measure paid search based upon revenue targets, ROI goals, and conversion rates. Metrics such as bounce rates are generally left for the web design team to figure out, or the paid search term to obsess about without any clear strategy. In this column, we will examine bounce rates and put them in the proper context of PPC optimization. Defining The Bounce When someone bounces from your website, they are considered a non-engaged visitor. Someone came to your site, didn’t find what they wanted, and before going to any other pages – they decided to leave. Bounces are often used in usability to try to increase user engagement; however, they can also be used in the world of paid search. First, let’s define a bounce. In Google Analytics, a bounce is a one page visitor. If someone came to your site, spent twenty minutes on the page, and then left, they would be considered a bounce. Some analytics systems consider bounces as five second or thirty second visits. … [Read more...] about Should Your Paid Search Account Care About Bounce Rates?
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings. Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people. Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days. Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did … [Read more...] about Do bounce rates affect a site’s search engine ranking?
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally. Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages. What are bounce rates? Bounce rates tell you what percentage of people left a given page on your website without viewing any other pages. It’s not to be confused with exit rates, which simply tell you the percentage of visitors that left the site from a page (i.e. they may have viewed other pages first). Also, it’s important to be aware that users could spend 10 minutes on your page before they leave the site. In this scenario, it could well be that the page has fulfilled its purpose (or that the user has just forgotten to close it). What do bounce rates tell you? It’s generally used, along with … [Read more...] about 14 ways to reduce your site’s bounce rates