This white paper from Bayshore Solutions outlines 4 steps to organize and approach the key business decision of selecting the right foundation for your website and includes: why you need a CMS. popular CMS features to consider. overview of the primary pricing models. comparison of 6 top CMS platforms. Visit Digital Marketing Depot to download "Selecting a CMS." About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search … [Read more...] about Compare 6 top content management systems
Why content management system
Nowadays, a great many websites are powered by a content management system (CMS) along with a back-end database. And for good reason. It’s too unwieldy to code HTML on a page-by-page basis, as you expand your content offerings to the thousands or tens of thousands of pages (and beyond). Content managements systems to the rescue! But there can be downsides too. My biggest gripe with the content management systems of today is their lack of SEO features. And I’m not talking about meta keywords, which are a complete waste of time. I’m patiently waiting for the day when a CMS-based site can rival static HTML sites in SEO. No bones about it, hand-coded sites offer complete, granular control over each page, and every single tag contained within. That’s real flexibility. Too bad they don’t scale. Therefore, the SEO practitioner is going to need a CMS that will at least be cooperative. Which SEO features should you be shopping for in a CMS? Glad you asked. … [Read more...] about How To Choose Content Management Systems For SEO
Why is it that so much airtime (including by me) is given over at conferences and through blogs to geo-targeting issues—choosing the right domain, sub-domain or folder structure or choosing the right hosting—and yet content barely ever gets mentioned? Now that wouldn’t matter if it wasn’t for the fact that content is, in the end, king just as much internationally as domestically. I don’t mean to imply that geo-targeting isn’t important—see Bill Hunt’s excellent post on the topic. But what is beginning to concern me is the fact that, aside from the occasional mention of duplication, I cannot remember the last time that anyone actually raised a hand to ask me about managing content, at any conference I’ve spoken at—anywhere in the world. Going global questions, in order of frequency In fact, the questions are pretty much the same now as they were when Chris Sherman put me on one of the first international SEO conference panel … [Read more...] about International Web Content Management Is King!
Content management systems (CMS) have evolved over the last decade to become core tools of the SEO trade—or at least platforms on which much SEO work must be based. Sadly, this isn’t so true in the international space, particularly when different languages are involved. Yet the choice of a content management system or approach is often a key step to achieving success. Content management systems can help you succeed with both international SEO and multilingual PPC where they deal with the differences or additions necessary compared with a single-language, single-country system. Sadly, retro-fitting a new system can pose numerous additional hurdles to your international roll-out just when you need to be thinking about other things, such as logistics and how you’ll deliver support. So if you’re specifying a new system now—and have plans to expand internationally later—it’s good practice to include “international” in your … [Read more...] about My Dream International Content Management System
When you’re publishing content for your client, do you know who’s going to be reading it? Why they’re going to be reading it? What’s going to catch their attention? If not, I highly recommend you continue reading. Without being the insight mentioned above, you are randomly shooting an arrow into open space, hoping it pierces something, somehow. Maybe, if you’re lucky, that arrow will hit something – but chances are, it’ll fall to the ground without having accomplished anything. The amount of content on the Internet is mind-blowing. Some worth sharing, some not worth sharing. Figuring out what content is worth the share or engagement is a question many content marketers struggle with. More specifically, what type of content are your consumers engaging with and sharing? When it comes to measuring the ROI of content, that’s not so easy. The majority of marketers find themselves struggling when trying to measure both success and failure of … [Read more...] about Creating a Content Scoring System