Facebook vs. Twitter – it’s a common question that marketers have. People have good reasons on both sides of the aisle. That truth is that the Facebook vs. Twitter debate isn’t really about which social networking site is better. No, rather it’s about which one is best for your business goals. Facebook and Twitter are the premier social networks, they have withstood the test of time while other older social networks have gone by the wayside or have declined. We know you want to know though, which social site marketers should focus their attention on. Facebook has, by far, the most users in their social media network. It’s not really possible for any other site to come close to Facebook in sheer numbers of users. Of course, that doesn’t mean you should completely keep Twitter out of your social media campaigns. Facebook has over a billion users worldwide. Many of them are active on the site. A wide majority of Facebook users access the application on … [Read more...] about Facebook VS Twitter: Which Is Better For Businesses?
Why content marketing is important for business
By now, the internet is filled with research that shows the importance of having your company’s website rank on the first page of the search results. When someone searches for something online, regardless if it’s on Google, Bing or Yahoo!, their query will be answered by a multitude of search engine results pages or SERPs. Each of these pages contains a limited number of search results that are ranked based on a multitude of factors. Whether or not your website is on the first page is crucial for your company’s success. Here’s why search marketing is essential for your business. What Is Search Marketing? In short, search marketing is the process of promoting a website by increasing its visibility and rank in the SERPs through paid and organic advertising. While organic advertising is achieved mainly through search engine optimization (SEO), paid advertising is achieved through pay-per-click marketing campaigns. So, is it important? Yes, it is. And here’s … [Read more...] about Why Search Marketing Is Essential For Your Business
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year. So how do you market today, when everyone can easily choose to ignore you? Content marketing, or marketing disguised as actual content, is the answer. And here’s why—good content marketing will make people want to interact with it. They won’t consciously know it’s marketing. Or, they’ll actually be happy to see a product or content piece that answers their questions or solves a problem. Would you rather spend millions of dollars hoping people won’t skip over your TV commercial, or spend a significantly less amount … [Read more...] about Why Content Marketing Will Never Go Out of Style
Aside from cutting back on cake, the best resolution small business owners can make this year is to invest in content marketing. Sure, maintaining a blog can be time-consuming and constantly thinking of fresh ideas is difficult. If it makes you feel any better, you’re not alone in the struggle. As a 2014 study from the Content Marketing Institute noted, the majority of B2B small business marketers are struggling to find enough time to produce quality, varied content: Yet the rewards far outweigh the effort if content marketing is done well. Don’t believe me? Check out these ten reasons why content marketing is the big business push that your company needs in 2015: 1. Everyone is Doing It…But Not Necessarily Well In the above study, sixty percent of small B2B business owners said they plan to increase their content production in 2015. In fact, 94 percent of them already use content marketing in some shape or form. The lack of volume is understandable. After all, … [Read more...] about Why Small Businesses Must Invest in Content Marketing
Seth Godin once said: content marketing is the only marketing that’s left. What do you love most about your favorite commercials? Flo’s antics for Progressive? The talking llama who touts the services of Bank of America? Or, maybe it’s the talking lizard from GEICO, Kevin Hart imposing on his daughter’s date (part of which takes place in a Hyundai), or those dressed-up Doritos dogs? How about the last blogger you read from that helped grow and chisel your skills, from writing a better social media post to marketing your entire presence online more effectively? Incredible examples of effective brand marketing are not difficult to find, especially in an age of social media and instant connection. Great content marketing that supports a brand well leaves a positive impression, causes us to remember names, and gives us an in during office conversations around the coffee machine. Effectively done, it gives a brand an image and a voice that speaks volumes to our … [Read more...] about 8 Statistics That Prove Content Marketing Is the Best Brand Marketing