If a specific page is responsible for a large percentage of exits, you should probably take a deeper look to determine what is or isn’t on that page. On the flip side, if there’s a page that is performing exceptionally well, evaluate what’s on the page and why it may be helping drive customers through the funnel. … [Read more...] about 3 Methods For Defining Your SEO Content Needs
Why do living things need nitrogen
This is in the “L” section on the new release wall. The sign clearly calls it “Edge of Tomorrow” and tells shoppers they can also be found under the “E” Section. … [Read more...] about Don’t “Live. Die. Repeat.” Your Keyword Mistakes
As search engines become more sophisticated, the levers available to improve SEO performance have become more complex and more out of control of the brand and/or agency. Historically, where agencies could easily influence search results through building authority links with no dependency on the client, there are now many more factors at play, which are harder to optimize. … [Read more...] about Why agencies need to learn from the past and evolve
Just Say No To Risky Clients In this day and age, you need to know who you are as an agency or consultant. And, your clients need to know as well. Are you willing to push the boundaries of the Google TOS? Maybe there is a need for agencies like that. Especially smaller agencies just getting started. That extra feather in your cap may help you win some business. And trust me, I know when you are just getting started it’s really hard to say no to a client, even if you are saying no in the client’s best interest. … [Read more...] about Do You Need To Protect Your SEO Agency From Clients?
These days, it is about multiple device types and the touch process. It is about understanding how your users’ intent, socioeconomic status, and identity demographics affect their mobile behavior. Not knowing your market intimately can mean you are throwing money away. Research mobile trends. Know your demographics. Understand how multiple devices perform in your buy cycle. Know your users. And make sure you are not going mobile first when you should be going desktop first (but mobile ready) just because everyone else has jumped on the mobile bandwagon. … [Read more...] about Do We Need Some Perspective?