When you run a blog on your site, you will be increasing the number of pages on your site materially. With each new page, you will be adding a new opportunity to rank for a keyword, to obtain PageRank, and to engage visitors. You will naturally have more links to move people from one page to another around your website, improving engagement. You also have more pages of information that other websites can link to, establishing your authority through backlinks. Each page on your website that meets these criteria will increase your search engine ranking. Think of each page as a new opportunity to try for the top rank. … [Read more...] about Blogging and SEO: A Relationship It Pays to Nurture
Why does blogging help with seo
Remember, even if you do choose a paid tool, continuing to supplement it with the free or freemium versions of the other tools will only help you get a wider range of results, picking up on something other tools may have missed. The more you have to work with, the better your SEO will be. … [Read more...] about The Best SEO Tools You Should Be Using in 2018
Years and years ago, exact match domains were a boost to your search ranking. The idea was that a site focused on one specific keyword would likely have better content for that keyword than a site that had a more general URL. The URL would tell you something about the site, so you knew if it was the right place before you ever went there. It was, all around, beneficial to have your narrow niche site named after the narrow niche. … [Read more...] about Does Having a Hyphen/Dash in Your Domain Hurt SEO?
First up, you have your keyword choices. The decision of which keywords to target is perhaps the single most important decision you can make for your PPC advertising. If you’re using poor keyword research, you’re going to end up running ads that target keywords that aren’t actually very relevant. This is why it’s generally a good idea to use your internal analytics, referrer data, and such private data sources to target specifically keywords relevant to your brand and product, rather than industry-generic keywords. … [Read more...] about Does Your Website’s SEO Affect Your AdWords Quality Score?
After some research what I found was that readers didn’t even know my blog existed because I hadn’t bothered to optimize it for the popular search engines. Not implementing good SEO strategies meant that my content wasn’t being listed among the top results on the search engine results pages. If this was a business website, it would mean that I was losing out on visitors, therefore conversion and sales. … [Read more...] about Episode 7: How to Set the SEO Basics Right for Your Blog