The world has been and always will be a place filled with incredible and exciting people with endless different backgrounds and perspectives, and some people might say that the digital marketing industry has evolved to represent this rich diversity. However, that’s not entirely the case. Many cultures still lack representation, especially online, but that doesn’t mean there hasn’t been any progress. These past few years, we’ve seen the industry act to meet the expectations of inclusivity – a message that has been growing steadily from their consumers in both power and volume. Successful brands such as Fenty and Adcolor have demonstrated that inclusive marketing should come first in every campaign, as it makes the audience feel your brand reach and drastically expands your customer base. During day two of Google Marketing Live this year, we got to see a panel of C-Suite executives from both of these brands (and others) that have been exemplifying the … [Read more...] about Inclusive Marketing: Why and How Does it Work?