What do you do if no one is participating? Ask them to! Send them an email, tweet to them, etc. Start it off yourself. I’m not saying that every time you write something you should spam everyone to let them know — but, I do think that people are busier than ever, and it’s easy for people to miss your newest content. If you think they would want to see it, do reach out and show it to them. Just don’t go crazy with this. … [Read more...] about How To Amp Up Your User Engagement (And Get More Links)
Why does employee engagement matter
Unveil a new product A new line of Lomoish summer collection is to be launched by a brand, create a photo shoot or a video shoot for the same filling it in with details of the cloth, the meaning of the pattern, people working behind and matching accessories. Also create an aura of unfulfilling sensation and provide a link below to lead people to the website to watch more products or whatever launched to be satisfied and in love with it. … [Read more...] about How to Keep Your Audience Engagement On Social Media
Tiffany R. Warren, CDO Omnicom Group & President/Founder of Adcolor As Chief Diversity Officer for one of the largest media marketing firms on the planet, Warren pointed out from her vast experience that a diverse team automatically expands the knowledge-base of the company. Campaigns that are insensitive do not make it past the conceptual stage, as there are people there that would be affected by said campaign, and can put a stop to it. Advertisers can utilise the varying perspectives of their employees to make creatives that perfectly target their demographics, and that’s what we are starting to observe across industries. … [Read more...] about Inclusive Marketing: Why and How Does it Work?
#2. Aim for super-high ad click-through rates CTR isn’t just important for SEO (duh). It’s also incredibly important for paid ads, because ads with high engagement rates get better placements at a lower cost per click on Google AdWords, Facebook Ads, Twitter Ads and pretty much every platform. Here’s what you need to know about raising your ad CTR: … [Read more...] about 10 online marketing strategies to make you a unicorn [infographic]
Over 90,000 views for $30 feels like brilliant value. Especially when you consider views on Snapchat are far more immersive than an advert in a feed. People are actively choosing to view this content, and the overlaid filter is effectively a part of the content. … [Read more...] about Snapchat Geofilters: What You Need to Know