People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking to us, having relevant users who are your true audience linking to you seems like it would be a good thing, doesn’t it? We talk a lot about creating good, useful content. We talk about socializing it. What we don’t talk about as much is user engagement with that content. So, let’s dive into that and see how it relates to (hopefully!) helping you generate more amazing and relevant content and links. Blog Comments Typically, people discuss articles on Search Engine Land. These conversations occur on social media outlets like Facebook and Twitter, as well as in the comments section of the article itself. What I like about the above 2 examples is that the author is asking for … [Read more...] about How To Amp Up Your User Engagement (And Get More Links)
Why does employee engagement matter
Social media is the new well connected global platform which enables any association with anyone, anywhere and anytime. Engagement On Social Media has not only made work more accessible and productive but has also induced more competition at all levels, raising the market value of the successful business or brands and making them more attractive. The most vital key for brands to unlock into the world of success is by engaging with the audience in any possible way. This engagement will not only build a strong base of fans and customers but will also help in climbing the ladder of tough competition in the best confident way. Meaningful messages, videos, photos etc. of some brands have touched people and changed their lives; this is how important engaging with the audience is. The right amount of customers, fans, and popularity can be easily achieved, but authenticity, value, and strong customer relations can only be attained after being in regular touch with the audience and listening … [Read more...] about How to Keep Your Audience Engagement On Social Media
The world has been and always will be a place filled with incredible and exciting people with endless different backgrounds and perspectives, and some people might say that the digital marketing industry has evolved to represent this rich diversity. However, that’s not entirely the case. Many cultures still lack representation, especially online, but that doesn’t mean there hasn’t been any progress. These past few years, we’ve seen the industry act to meet the expectations of inclusivity – a message that has been growing steadily from their consumers in both power and volume. Successful brands such as Fenty and Adcolor have demonstrated that inclusive marketing should come first in every campaign, as it makes the audience feel your brand reach and drastically expands your customer base. During day two of Google Marketing Live this year, we got to see a panel of C-Suite executives from both of these brands (and others) that have been exemplifying the … [Read more...] about Inclusive Marketing: Why and How Does it Work?
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns. Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. For example, here on the WordStream blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined. I call it the Unicorn Marketing Power Law. This is why it’s so key, as a marketer or business owner, to find your own unicorns and make the most of them. There are unicorns in every corner of the online marketing world – unicorn ads, unicorn blog posts, unicorn webinars, unicorn emails. These are the campaigns with exceptional click-through rates, … [Read more...] about 10 online marketing strategies to make you a unicorn [infographic]
Did you know you can now create your own Snapchat Geofilters? It’s only been a few months since Snapchat debuted this feature, and there are already some amazing results flowing in for businesses and brands of all sizes (we’ll share a few quick case studies in this post). Right now, Snapchat On-Demand Geofilters can offer an enormous competitive advantage because 1) not a lot of brands are using them and 2) Snapchat users love to share filters – even branded ones! In this post, I’d like to give you everything you need to know about Snapchat On-Demand Geofilters as well as share a step-by-step guide on how to create your own. Ready? Let’s go! In this article, we’ll do three things: Introduce you to Snapchat On-Demand Geofilters and share some examples Guide you through how to create a Geofilter and provide some templates so you can get started right away Share a quick case study of a campaign that generated over 90,000 impressions for just $30! … [Read more...] about Snapchat Geofilters: What You Need to Know