Social Media It’s tricky to use social for increasing user engagement simply because it’s so public. People don’t want to be accused of ignoring anyone’s tweets, but it does happen, no matter how many followers you have or how busy you are. There are times when someone tweets to me to ask for my opinion on something, and I usually appreciate this because it draws my attention to something I may’ve missed but should’ve seen. … [Read more...] about How To Amp Up Your User Engagement (And Get More Links)
Why does employee engagement matter
Videos do the job Users in Facebook watch 100m hours of videos daily, this can help in believing that videos can do the job. Make a video not exceeding 1 minute and 60 seconds, start from the scratch use a phone if nor camera, edit and use the time smartly. People love watching the scene videos; make sure to fill it in with the most sanguine and sniggering workers. Don’t post many videos at one time, make people come out of the smile of yesterday and laugh again someday. Two or three effective posts within a span of ten days work more than crowding with videos. … [Read more...] about How to Keep Your Audience Engagement On Social Media
A Diverse Team Makes an Inclusive Brand Moving on to Tiffany R. Warren, President and Founder of Adcolor and the very first Chief Diversity Officer at Omnicom. As a black woman on the executive board of two different companies, she spoke to the importance of creating a workplace that fosters cultural fluency, and how that will translate into your brand identity. To Warren, the definition of diversity is an inclusive environment, “one where you’re fully seen and you’re fully recognised for who you are”. And as a marketing executive, one of the things she has noticed is that the deliberate creation of diverse teams in the workplace is an essential ingredient in creating an authentically inclusive brand. … [Read more...] about Inclusive Marketing: Why and How Does it Work?
#2. Aim for super-high ad click-through rates CTR isn’t just important for SEO (duh). It’s also incredibly important for paid ads, because ads with high engagement rates get better placements at a lower cost per click on Google AdWords, Facebook Ads, Twitter Ads and pretty much every platform. Here’s what you need to know about raising your ad CTR: … [Read more...] about 10 online marketing strategies to make you a unicorn [infographic]
How to Create a Custom On-Demand Geofilter Step 1: Design Your Filter The first and most important step in the process is to design your filter. If you’re not a designer or aren’t experienced with Photoshop, Illustrator or Sketch, it may be worth seeking assistance here. Though Snapchat does have some simple-to-edit templates available (more on these below) and Canva is also a great alternative. … [Read more...] about Snapchat Geofilters: What You Need to Know