Reputation management is a lot like the airbag in your vehicle — you hope you’ll never need it, and if you do, you’ll be thankful you have it and pray that it works in time to minimize damage.This is an often misunderstood facet of digital marketing because the fact that someone needs to change what shows up in the search results for either their personal or business brand doesn’t always mean that they are unethical, dishonest, or trying to hide something.More often than not, it’s a single upset customer, or in some cases, even a shady competitor causing a problem. Unfortunately, either case can result in tremendous loss of revenue and opportunity.In other words, it’s an essential part of modern digital marketing.Act Before a Problem ArisesBecause it relies on SEO, reputation management tends not to be a fast process. That’s why it’s critical to be proactive.If you can take over the first page, or better yet, the first few pages of the … [Read more...] about 7 Ways to Improve Your Brand Perception with Reputation Management
Why does employee engagement matter
I recently heard about a company that was working on having their site optimized and wanted to increase those efforts. Instead of doing so, they dropped the idea due to "lack of funds" and transferred that money over to Social Media. Another company brought their PPC in-house because it was becoming too expensive to outsource. And yet another that I know of decided to have one of their minimum wage workers manage their Social Media campaign because they were already paying too much for SEO and PPC. What do all of these companies have in common? They all want to grow, but are pulling back on their investments when they should be investing more. Let's take a look at each of these to dissect where they are going wrong. The first company will definitely get some traction from increases in Social Media efforts. But, with a site that isn't fully optimized, they are pouring water into a leaky bucket. I'm certain that they'll build some brand name recognition, see their traffic increase, … [Read more...] about Why You Need To Invest More In Your SEO Campaign NOW.
You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buySEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating. A few weeks ago, Search Engine Land carried my article about the difficulty of pricing SEO services and it got a lot of positive response. People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO. Those questions and issues are addressed in this article – beginning with the most compelling reason why buying SEO is such a good idea. 1. SEO Is Not A Cost But An Investment An … [Read more...] about The Ultimate List of Reasons Why YOU Need SEO! (28 Reasons)
People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking to us, having relevant users who are your true audience linking to you seems like it would be a good thing, doesn’t it? We talk a lot about creating good, useful content. We talk about socializing it. What we don’t talk about as much is user engagement with that content. So, let’s dive into that and see how it relates to (hopefully!) helping you generate more amazing and relevant content and links. Blog Comments Typically, people discuss articles on Search Engine Land. These conversations occur on social media outlets like Facebook and Twitter, as well as in the comments section of the article itself. What I like about the above 2 examples is that the author is asking for … [Read more...] about How To Amp Up Your User Engagement (And Get More Links)
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year. So how do you market today, when everyone can easily choose to ignore you? Content marketing, or marketing disguised as actual content, is the answer. And here’s why—good content marketing will make people want to interact with it. They won’t consciously know it’s marketing. Or, they’ll actually be happy to see a product or content piece that answers their questions or solves a problem. Would you rather spend millions of dollars hoping people won’t skip over your TV commercial, or spend a significantly less amount … [Read more...] about Why Content Marketing Will Never Go Out of Style