Regardless of where your SEO team is housed, the key to this team’s success is constant communication. Keeping them in the loop on pertinent initiatives and ideas will allow them to head off any potential SEO issues, and to offer up implementations that will help the organization reach or exceed its goals. … [Read more...] about Does it matter what department your SEO team is in?
Why does leadership matter
To me, the true expertise comes with applying strategic knowledge and understanding how it fits in to the broader business picture. If you can figure that out, and you can start providing value along those lines, and again, be as specific as you can. I do a newsletter every week that is basically a set of curated links with analysis and commentary that I provide as a service. I’ve become well respected and known for putting out this weekly content. It’s not stuff that I write myself. I mean, I certainly put the newsletter together, but the content that I send out is a conglomeration of all the things I see throughout the week that I think would be useful to other people. My value is the utility that I bring to my subscribers. Some people find that incredibly valuable because it saves them time, other people find it important to share with their team. I’m basically enabling them to be the heroes to their organizations. If I can do that and be known for that then … [Read more...] about Scott Monty on Leadership, Strategy
Nate’s argument as to why the database of affinity represents the future of online marketing is this: online search was revolutionary for marketers because it allowed them to target their customers better than ever before. Marketers could now spend advertising dollars to get their brand in front of people actively searching for their products (e.g., Samsung advertising to searchers of [buy LCD TV]) rather than passive watchers of TV or print. … [Read more...] about If Online Ad Targeting Works, Does More Targeting Work Better?
Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960’s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support somewhere between three and five major brands, and no more. … [Read more...] about The Concept Of Sameness & Why It Should Matter
In SEO Maven organizations, “what have you done for me lately” is the overriding perspective. Test, test, test. Be creative and then test again. These businesses are the ultimate training grounds for search marketers – if someone was getting out of college who wanted to get into the business, this is where I’d recommend they go (especially instead of the agency route.) … [Read more...] about How To Work With Four Common SEO Leadership Styles