There are many names for unseen human energy. In China, it is qi or chi, prana in the Yoga tradition of India and Tibet, ruach in Hebrew, ki in Japan, baraka for Sufis, wakan by the Lakota, orenda by Iroquois and more. This energy is considered to be an intelligent, subtle force that transcends human knowing. Many of use rely on our awareness of this energy as our guide in decision making. It may be used by our bodies to heal ourselves. … [Read more...] about How Does Your Web Site Make Visitors Feel?
Why does organizational culture matter
Regardless of where your SEO team is housed, the key to this team’s success is constant communication. Keeping them in the loop on pertinent initiatives and ideas will allow them to head off any potential SEO issues, and to offer up implementations that will help the organization reach or exceed its goals. … [Read more...] about Does it matter what department your SEO team is in?
Justin Dunham, director of digital acquisition and marketing operations at Urban Airship, will follow with a presentation Human Factors in Marketing Ops and Technology. He’ll focus on the human factors marketing technologists should consider and show how taking them into account can dramatically improve results: … [Read more...] about Master modern marketing technology leadership over 2 intense days
Future launch event initiated by a Business Unit (Adobe’s BU product teams) introduces a need for new content to support future products North America and in-country keyword research begins Localization process started with International Program Managers (IPMs) and country-specific vendor reps Final review & agreement on keywords based on local nuance, intent, & in-country demand initiated Content localized using keywords (mapped to content, videos, images and other assets) and integrated with overall SEO best practices Localized content goes live and Quality Assurance (QA) completed to ensure accuracy … [Read more...] about Global SEO And Localization Excellence – What Localization Really Is
1. Lead customer obsession across the enterprise For all the talk about creating seamless, connected 1:1 brand engagements, it’s ironic that the primary focus of these efforts — the customer — often gets overlooked amid shiny new tech tools and organizational silos. It’s time CMOs step out of the marcom box and onto their soap box to drive a customer-centric mindset across the enterprise. … [Read more...] about 3 ways CMOs can win the hearts of customers — and CEOs