Put simply, UX is important in every part of our daily lives, probably more than most of us even notice. Let’s walk through an example. The 2000 U.S presidential election was extremely contentious. Here are the results: Pay attention to the highlighted “Electoral vote” and “Popular vote” statistics. In the United States, the president wins by getting a majority of electoral college votes. Each of the 50 states has a number of electoral college votes and whichever candidate wins your state gets all of the electoral college votes from your state. The election that year came down to the state of Florida and its electoral college votes. George Bush won the state by 537 votes out of almost six million votes. Crazy! It gets even more interesting. Here is what a ballot looked like in a county in Florida that year: If you were voting for George Bush, which button would you press? The answer is the button marked with an A. Easy. What would you press if you … [Read more...] about UX: What Is It And Why Does It Matter?
Why does racial profiling matter
Following Google announcement, SEOs and webmasters focused on getting their websites “mobile friendly” by the April 21st deadline. Yet “more mobile-friendly websites in search results” was only half of Google’s announcement. The other half was this: “More relevant app content in search results.” Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site. What exactly is app indexing? Why is it important? Should SEOs and marketers even care, especially if they don’t sell an Android app? You’re about to find out. In today’s mobile search climate, app indexing signals a shift in the direction of search, … [Read more...] about Why It Matters For The Future Of Search
That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google refers to as a featured snippet, also known as a direct answer. (It’s also one I searched recently when baking, realizing I forgot to buy self-rising flour and hoping I wouldn’t have to go back to the store. Anyway, moving on… ) As you can see, the direct answer information is displaying above the initial search result. I don’t even have to click on the link to find the answer I need. I’m able to see that if I pull the baking powder and salt out of the cupboard, I can save myself a trip to the store. While this is great for the end user, it means that MyRecipes.com provided me the information I needed, but I never visited their site. In many instances, however, the consumer is still going to visit the website because they need more … [Read more...] about The #1 reason why position #1 doesn’t matter
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
Continuing my promise to deliver a slightly more wide-eyed ingenue spin on all things search related, here is an exploration of another important term that crept into the SEO conscience way back in 2013: semantic search. What is semantic search? It’s probably easier to give you examples rather than trying to paraphrase the rather verbose Wikipedia entry. Remember how ‘back in the day’ you would type a search query into Google and it would hit you with a result based purely on your keywords? Like if I had typed in ‘Portishead’ without context I would have been offered a mixture of results based on the band and possibly the town in Somerset. However right now in this modern semantic world of ours, if I type in ‘Portishead’ I’m purely given results about the band, mainly because most of my search history is music related and not at all Somerset related. That’s semantic search at its most simplistic. Taking various details about the … [Read more...] about What is semantic search and why does it matter?