With the looming Internet of Things, we also have Internet access in cars, picture frames, refrigerators and more that make it even more difficult to know from the hardware the intent of the target audience. Is someone looking for sports scores in his car mobile, per se? Is someone looking for recipes at his refrigerator mobile? … [Read more...] about Does Mobile Search Matter In A Multiscreen World?
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If you are hoping to utilize search engine marketing, then you will also want to establish that the agency’s processes fall in line with the guidelines of those who run the search engines. This might seem like a tedious task, but the cost to your brand for not doing at least some research makes it necessary. … [Read more...] about Ethics in Online Marketing: Does Brand Morality Matter?
Though it isn’t new, there have been several major developments in app indexing capabilities since it was initially announced. For example, Google has expanded app indexing to include results from apps that are not installed on your phone (thereby assisting users with app discovery). And, just this week, the search giant announced that it would soon be bringing app indexing to iOS devices as well. … [Read more...] about Why It Matters For The Future Of Search
As the above illustrates, it’s our contention that you have to treat keywords as having a kind of invisible “language tag” which determines which results are presented. Our example is the keyword “casseroles” which happens to have a different meaning in French to English. The images displayed from Google images for Google.co.uk show meals, whereas the French images show the casseroles saucepan. So, Google domain and keyword language tag are the key components which determine how the web is filtered. … [Read more...] about How Does Google Know Where You Are?
No Big Increase In Fan Growth From the chart below you can see a bit of a peak in growth the week of July 9, which is when we started posting photos with links. But the Removed Fans metric also increased at that time, so it’s safe to say that there really hasn’t been any impact on Fan growth. … [Read more...] about Photos Increase Facebook Reach, But Does It Drive Traffic?