You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buySEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating. A few weeks ago, Search Engine Land carried my article about the difficulty of pricing SEO services and it got a lot of positive response. People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO. Those questions and issues are addressed in this article – beginning with the most compelling reason why buying SEO is such a good idea. 1. SEO Is Not A Cost But An Investment An … [Read more...] about The Ultimate List of Reasons Why YOU Need SEO! (28 Reasons)
Why does sustainability matter
When developing marketing campaigns, we often want to see results as quickly and effectively as possible. We get antsy, bored, and impatient. The problem is that SEO and online marketing are not typically short-term goals, and as such, developing short-term campaigns can definitely cause a brand to miss many of the benefits that long-term campaigns can bring. Now, if you are at the beginning of doing your own marketing in-house, or you are just beginning to research campaigns in general, this might seem like a daunting task. The truth is, both short-term and long-term marketing are important for being successful. While short-term marketing may seem to drive your most recent sales, long-term marketing is just as important for growth. Let’s quickly look at the difference between short-term and long-term marketing: Short-Term Marketing Includes: Mentions/Engagement in Forums, Social Media, etc. Product Endorsements Discounts PPC/Advertising Long-Term Marketing Includes: Search … [Read more...] about Why You Need to Focus on Long-Term Campaigns
Editor’s Note: SEJ is a press partner of Authority Rainmaker 2015 and received press passes in exchange for event coverage. Day one of Copyblogger’s Authority Rainmakers 2015 is over, and I have to say today included quite the impressive line up of speakers. All the presentations were really in-depth and offered good insights and useful, actionable tips. There was no fluff, no ‘best practices’ we’ve all heard hundreds of times. I had a great time and learned a lot! The morning started with Copyblogger CEO Brian Clark’s opening statement, and he addressed the quality of presentations we could expect right away. Most conferences, he said, if you walk away with one idea, you’ve done well. Rainmaker aimed to do much better than that – and I think they succeeded. Daniel Pink: “The ABC’s of Selling Your Product, Your Service, Your Self” Dan was a fantastic first speaker of the morning: he had a lot of energy and a lot of … [Read more...] about Recap Day 1: Copyblogger’s #Authority2015 Conference
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. Why is there such a debate? Well, often people get hung up on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not even be in use), and competing theories (everyone’s got an opinion based off something they heard or read). To make matters more confusing, Google is less than forthcoming about the secrets of their algorithm. But if CTR truly does impact Google’s organic search rankings, shouldn’t we be able to measure it? Yes! In this post, I’ll share some intriguing data on the relationship between Google CTR and rankings. I’ll also share four tips for making sure your Google click-through rates on the organic SERPs are where they need to be. To be clear: my goal with this post is to provide just a brief background and some actionable … [Read more...] about Why you NEED to raise organic CTR (and 4 ways to do it)
Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who typically focus on the content and SEO side are dipping into the implications of bot-driven ads. The ability to deliver highly targeted display ads and sponsored content to key consumer segments, with (literally) super-human speed and precision sounds like the data-driven answer businesses have been waiting for since the dawn of “personas.” But what if there’s something wrong? Not with programmatic, but with the system itself: the vehicle on which ads arrive on consumers’ desktops and phone screens? For many niche and local publications, plans for profitability already feel tenuous; if a startup with $132 million in the bank and a network of incredible talent can’t foresee sustainability in digital ads, what do the next few years look like for the little guys? The Medium move Earlier this month, Ev Williams, … [Read more...] about What does Medium.com’s profit model pivot say about the future of online advertising?