Do I have to use paid search? Nope. You can still rank highly in SERPs through various organic, unpaid means depending on the focus of your website. A thorough and disciplined on-page SEO strategy (good internal linking, fast loading pages, logical and clear navigation, the use of Sitemaps) coupled with quality content and a great user experience can still help you rank highly in SERPs, for no cost whatsoever beyond your own time and energy. … [Read more...] about Paid search and PPC: a super accessible beginner’s guide
Why driverless cars are good
Remember, folks, Google may not always be the only show in town. While Google is powerful, successful and trusted worldwide, it’s had legal problems in Europe and could have more in the future with Glass. Who’s to say the US government won’t again go after Google for antitrust the way it went after Microsoft years ago? When it comes to business, Google is not exactly “sticking to the knitting,” with its driverless car project, floating data center, private airport terminal and other interests that have nothing to do with search. … [Read more...] about Can Bing Be More Competitive In Search?
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Marketing Day: October 12, 2012
Jordan: So, the reality is that there’s a richer set of capabilities that many companies who maybe went through the quote, unquote transitional period, and became mobile ready, and are now competing against fiercely optimized mobile first companies, they may want to really revisit their mobile experience, because many of these companies who just took those menus, and took them for granted as is from the responsive design, or the kit that they used to become mobile ready, they’re missing out, because that’s a huge asset for them to enrich both the user experience, and create more accessibility for Google. … [Read more...] about Mobile SEO: The latest usage trends and content strategies for maximum impact