Google is certainly good at throwing wrenches into SEO processes.Google likes to channel their inner coach from the movie “Dodgeball”.“If you can dodge a wrench, you can dodge a ball.” – Patches O’Houlihan.Patches O’Houlihan might as well be Google’s John Mueller, throwing heavy metal objects at SEO professionals.One such recently hurled SEO wrench involves link building, a subject I hold close to my heart.Google’s John Mueller, in a Google Webmaster Help thread, said:“If you’re making quality links to your site, then that would be considered against our webmaster guidelines, and by that, those links would definitely not be considered ‘quality.'”On the surface, it seems that Google is saying that any work done building links to a site is tantamount to spamming.The outcry from a confused search community was like a cornered animal – lashing out at anyone and everyone, including other SEO pros and Google, … [Read more...] about The Great Google/SEO Communications Conundrum
Why effective communication is important
The author’s views in this article are entirely her own and may not always reflect the views of Ranking By SEO. Good advertising isn’t just about ‘selling’ a product. It is about creating an impact that lasts, and effective visual adverts can do that. Ask any successful brand and you will find that they use advertising to ‘influence’ behavior to create more sales. It is because influence has an evergreen value – a value that can be greatly enhanced through the use of visuals. This is why visual communication is being used widely, both offline and online. Visuals enhance content appeal by giving it a story. And stories are much more memorable and much less intrusive than a piece of salesy content. But visual advertising can fall flat if the various elements of the advert are not optimized. From the elements in visual creative (subject, color, lighting, focus etc) to the textual support copy, everything plays a key role in … [Read more...] about Guidelines For Designing Effective Visual Adverts For Your Paid Campaigns
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
Part one of our series on Why Companies Create Content we looked at changing customer perception and part two focused on making use of public opinion. This next instalment explores how companies can best construct content to respond to the frequent (and not so frequent) queries that come from their audience. Part three: To answer customer questions As consumers we're a demanding bunch - we don't just expect excellent customer service, we insist on it and shout from the rooftops when companies aren't doing what we ask of them. With the ability to browse shops or do our banking 24/7, it's only natural that you imagine there'd be someone there to answer your queries during the same time period. With our favourite social apps at our fingertips, it's only natural that instead of listening to Greensleeves on never-ending repeat with a call centre or sending an email into a virtual black hole, we target our questions (or ire) at companies directly, and publicly. Studies vary in the actual … [Read more...] about Why companies create content – part three: to answer customer questions
Imagine a version of Google where any search you do on your mobile will serve results from not just the mobile web but the apps on your phone too… Then wouldn’t it be great if you could choose how you viewed the page when clicking through? Either on the mobile web or via an app already downloaded to your phone, which automatically opens up and serves you content from deep inside (say a news story from The Guardian app, or a public event on Facebook). It’s a multi-platform, channel agnostic world where everything connected to the internet can be searchable! And perhaps a powerful argument for not buying that WiFi enabled underwear drawer. Either way, the presence of apps in mobile search results are becoming a more common occurrence as developers can now allow Google to index their content from all over your mobile phone. So what does this mean for mobile users and app developers? Let’s answer a few important questions… What is indexing? Google … [Read more...] about What is app indexing and why is it important?