Let your client and/or team communicate their level of understanding. Let them indicate where more detail is needed. Resist the urge to fill "dead air." Use pauses to learn when you have said enough by listening to your client's response. Ask if there are any questions before moving on to another topic. … [Read more...] about 4 Ways Search Marketers Can Become More Effective Communicators
Why effective communication is important
Perhaps the most important factor here is the user experience. If you love using apps then you should be able to use them in exactly the same non-siloed way as the rest of the ‘indexed’ world, not kept in a closed off partition. Similarly if I hate apps, then I want a choice not to have them load automatically. The point is that I have the choice to begin with. … [Read more...] about What is app indexing and why is it important?
H1 Effect on Other Ranking Factors While keyword prominence is still an important ranking factor, whether it is within the H1 or simply highlighted at the top of the page, there is another level to the effect of the H1 tag on organic search performance. A page’s ability to effectively engage users is another way Google organizes its search results. The bounce rate is arguably the most important engagement metric as measured by Google’s algorithm. … [Read more...] about In 2016, How Important is an H1 Tag for SEO?
At this point, we aren’t too concerned with potential conversion losses. We will be monitoring closely and ensuring our top converters are always in the top positions. If we see any drastic changes over the next few weeks as this update is rolled out we will let you know, but again, based upon the data we are currently seeing, we are optimistic. If you would like to read more about this update we’ve written a post on PPC Hero. … [Read more...] about How you can better communicate PPC industry updates to clients
Of course, you can only build that trust if you’re able to accurately represent your client’s brand. Full transparency means you show the client how you’re representing them within your link campaign — show the client the sites you’re contacting and how you’re contacting them. Enterprise clients will be more trusting and comfortable knowing you’re representing their brand accurately. … [Read more...] about Communication & Transparency In Enterprise Link Building