Make sure calls to action are seamless. Amazon recognized early that friction in the checkout and payment process was contributing to the approximately 70-percent cart abandonment rate. It was granted a patent for its 1-Click transaction concept using stored customer credentials to immediately complete a purchase. That concept facilitates an estimated billions of dollars’ worth of annual revenue. Apple felt it was important enough to license and pay for Amazon’s patented idea, allowing its users to instantly download a song on iTunes and make purchases from its App Store. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
Why feel like something stuck in throat
Accuracy of basic business information on major review platforms. Professional and fast responses to both positive and negative reviews, with the core goal of helping and retaining customers by acknowledging their voices and solving their problems. Sentiment analysis of reviews by location to identify emerging problems at specific branches for troubleshooting and resolution. Monitoring of reviews for spam and reporting it where possible. Avoidance of any form of review spam on the part of the brand. Where allowed, guiding valued customers to leave reviews to let the greater community know about the existence and quality of your brand. Links Good customer service looks like: … [Read more...] about What the Local Customer Service Ecosystem Looks Like in 2019
If something more advanced than the above is required – i.e. a proper forecast – this can typically be provided as a part of an on-going relationship. The undertaking of a strategy project is crucial here to establish demand, competition and the likely return. As with any forecast, predictions are never guaranteed. This is as true for SEO as it is for any other discipline and is why agencies shouldn’t be afraid to forecast, and why clients shouldn’t feel bad about asking for one. Ultimately, regardless of channel, resource is always likely to go to the person who is willing to put a number on something. … [Read more...] about What good looks like when it comes to effective SEO auditing
You Couldn’t Have Caught A 65% Like Ratio? It’s embarrassing for Google to be doing this. And it’s worse when you look at the views the video has received: only about 2,000, at this point. That’s nothing compared to some of the other clips relevant to santorum, if you’re considering views to be one possible ranking factor. How does this video get such a boost? … [Read more...] about Crappy Results Like This Don’t Give The Impression You Care About Search
The charts aren’t perfect. Traffic levels, search intent, brand value can all be debated and may differ from service to service. But I hope the charts provide a starting point for the search marketer trying to understand the varied world of social media. If you’re looking to reach out using your core search marketing skills to find new searchers, social sharing and social knowledge sites are probably the best places to start. The social news sites are a big tempting target, though over time, they branding value there might slip. Social networking sites are at the low end when it comes to driving traffic to your external site — but that doesn’t mean they should be on the low-end as part of an overall marketing campaign. … [Read more...] about How Search-Like Are Social Media Sites?