Let’s talk about hreflang attributes. If you haven’t already navigated away from this page then you’ve already completed the most important step of this journey: starting it.Optimizing your SEO efforts for international clients requires a lot more technical granularity and entirely different strategy from trying to rank your local HVAC firm.Everything – from link building to URL structures – needs to be optimized for both regional intent and language differences.Fortunately, to get us started, we’ve compiled a few common ranking factors that most search engines take into account when ranking international webpages:URLs optimized for language and region.Content optimized for language and region.Contact info (NAP) on international directories and GMB pages.Local links from country-specific domains (ccTLDs).In order to give you a greater overview of what it requires to rank, we’ll need to explore the technical structure of optimizing for an … [Read more...] about The Best Practices of Optimizing for International SEO
Why google is the best company to work for
Google — officially the best place to work. So says the latest survey fromFortune. But then again, Google’s got to keep the standards high as pre-IPOemployees leave. A San Francisco Chronicle article also out covers how one-thirdof Google’s first 300 employees have gone, along with some comments on theculture getting more conservative. And to cap things off, those rich Googlersonce again mean tax dollars for California. Fortune’s gone to town on Google, given that it was ranked first in the "100Best Companies To Work For 2007" list. From Fortune, we get: Overview Page: Nice snapshot of total number of employees, job growth,benefits, workforce profile and more. Life inside Google: Our readers have heard this all before. You get freefood. You can play games. You can have your dog at work (but not your cat). The perks of being a Googler: Basically, the "Life" article above alreadyread like a list of perks, but this gives you even more of them. Free shuttlesto … [Read more...] about Google Named Fortune’s Best Place To Work, But Rich Early Employees Checking Out
The future for traditional agencies is one where artificial intelligence (AI), machine to machine learning, deep data, plus human and computer teamwork, all have a prominent place. In fact, this future is already happening for some agencies. This change, as well as the driving force behind it, is the focus of this post. Today’s Advertising Agency In most traditional agencies you tend to have two distinct approaches to delivery; those that provide specific services like SEO, PPC, content, PR, etc. and those that provide software as a service (SaaS). The service provider typically uses technology in order to help them to deliver a service, but the benefits to the customer are, in most cases, derived passively through the service end results as an indirect benefit. Agencies delivering software as a service have primary goals of supporting that software and empowering people to use it as effectively as possible for achieving their unique objectives through software use. You can see … [Read more...] about What is the Future for Traditional Advertising Agencies?
Gone are the days when reporters for the evening news had the exclusive power to broadcast live from a given scene. Now, thanks to the rise of countless platforms – including Facebook Live, Persicope, YouTube, and Snapchat, of course, but also the likes of Twitch, Blab, YouNow, Ustream, Kamcord and Busker, to name a few — marketers and consumers alike are spoiled for choice when it comes to shooting live video from their own scenes. And so the race is on among tech companies to establish dominance, as well as among brands to experiment to determine which platform resonates most with their audiences and therefore provides the most value. For now, video marketing experts agree Facebook Live is the odds-on favorite, but, not surprisingly, they acknowledge Twitter, YouTube and Snapchat are also viable contenders. And, of course, the odds could change if, say, an Apple, an Amazon or a Microsoft decided to make a play with one of the aforementioned start-ups. Here’s a look … [Read more...] about Why Facebook is the 800-Pound Gorilla of Livestreaming
Seth Godin once said: content marketing is the only marketing that’s left. What do you love most about your favorite commercials? Flo’s antics for Progressive? The talking llama who touts the services of Bank of America? Or, maybe it’s the talking lizard from GEICO, Kevin Hart imposing on his daughter’s date (part of which takes place in a Hyundai), or those dressed-up Doritos dogs? How about the last blogger you read from that helped grow and chisel your skills, from writing a better social media post to marketing your entire presence online more effectively? Incredible examples of effective brand marketing are not difficult to find, especially in an age of social media and instant connection. Great content marketing that supports a brand well leaves a positive impression, causes us to remember names, and gives us an in during office conversations around the coffee machine. Effectively done, it gives a brand an image and a voice that speaks volumes to our … [Read more...] about 8 Statistics That Prove Content Marketing Is the Best Brand Marketing