Blekko, the long anticipated search engine founded by Rich Skrenta, has finally opened to the public. The service offers an interesting way to “slash” or create specialty search engines for any topic, along with new features the company hopes will improve relevancy. My previous article, Blekko: New Search Engine Lets You “Spin” The Web, goes into great depth about the core features you’ll find at Blekko today, so I’d encourage you to read through that. Below, I’ll provide an update on a new features added since my review of Blekko was written in July, when the service opened to a small group of testers. I’ll also revisit where Blekko sits in terms of challenging Google. Slashing Web Search Into Special Topics Slashtags, as my previous article explains, are a way that anyone can make a “vertical” search engine around any topic. For those not familiar with the term, a vertical search engine is one that lets you search in a … [Read more...] about Blekko, The “Slashtag” Search Engine, Goes Live
Why google is the best search engine
A year ago, I wrote a quick post called, Google vs. Bing, The Fallacy of the Superior Search Engine, in which I selected twenty search-difficult queries and ran a subjective head to head evaluation of the search results from Google and Bing. The end result confirmed what I had long anecdotally experienced – the difference in result relevancy between the engines was really not that much. In fact, Bing bested Google slightly. Admittedly, my little test, with n=20, had the academic rigor of a Sarah Palin geography lesson. I was rightly skewered by some readers, including one who called the article a “shitpost”. But the concept of quality parity between the search giants was so unexpected that some other media outlets picked up the post. Among all the comments, this one, by Cathy Reisenwitz answered the big question, “if there is such little disparity in quality, why is there such huge disparity in market share?” “People aren’t switching to Bing … [Read more...] about The Fallacy Of The Superior Search Engine Revisited
I keep hearing people talking about Apple finally going “thermonuclear” on Google with the forthcoming iOS 6 mobile operating system. No, it hasn’t. In fact, there are good reasons why it can’t, though Apple is certainly exercising a much more subtle and smart containment strategy. Themonuclearly Renewing With Google The thermonuclear reference comes from the Steve Jobs biography written by Walter Isaacson, where Jobs was so upset about Google’s Android operating system — and the theft from Apple that he viewed it to be — that he said to Issacson in early 2010: I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this. Maybe Jobs was willing to go thermonuclear on Android, but that didn’t translate into going thermonuclear on Google’s search products. As I explained last year, Jobs renewed search deals with Google even after making that statement, keeping Google as the … [Read more...] about Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6
It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the surveys weren’t well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few days, we’ll search for an item and show what we found, starting with today’s test, a search for a toaster. Testing For The Low Price Vs. Featured Price This is a long story. It’s designed to be that way so that people can understand exactly what was tested and the reasoning for selecting prices to compare, which is lacking in the two other surveys. This type of detail is important, especially when lobbing around accusations to the US Federal Trade Commission about potential consumer misleading, as Consumer Watchdog has done. Take the time to read the full story if you want to understand just how very … [Read more...] about Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?
The theme for the inaugural Search Engine Land Awards, Celebrate The Power Of Search, is appropriate for the obvious reason: we’re recognizing successful search marketing strategies implemented by individuals, agencies and internal marketing teams. The awards ceremony will take place during a very special evening awards celebration in New York City, September 30, and we’re making this year’s After Dark Event @SMX our biggest and best yet. You won’t want to miss it! On top of that, the search community has one more big reason to celebrate — It’s all for a couple of worthy causes! ALL PROFITS from the 2015 awards entry fees, event sponsorships and awards ceremony tickets sold* will go to two designated non-profit organizations. The search community has donated more than $60,000 to worthy causes in the last several years at our SMX After Dark events. All awards entrants can designate which of the two charities the proceeds of their entry fee will … [Read more...] about Why We’re THIS Excited About The 2015 Search Engine Land Awards