It’s a bad privacy day for Google, with Privacy International first accusing the company of having the worst privacy performance of any internet service company in a study it has just released and then accusing Google of conducting a smear campaign against it. But if you actually read the report, Privacy International itself comes off bad for putting out a haphazard condemnation of Google. Let’s do the smear campaign accusation first. An Open Letter to Google from the group says that Google is talking to journalists and implying that Privacy International favors Microsoft: Two European journalists have independently told us that Google representatives have contacted them with the claim that “Privacy International has a conflict of interest regarding Microsoft”. I presume this was motivated because Microsoft scored an overall better result than Google in the rankings…. According to our sources, your representative or representatives made particular … [Read more...] about Google Bad On Privacy? Maybe It’s Privacy International’s Report That Sucks
Why homes are a bad investment
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of Marketing Nerds, SEJ Executive Editor Kelsey Jones and Senior Editor Danielle Antosz talks about when it’s time to invest in yourself, whether that means buying the best technology, upping your wardrobe or hair game, or paying to attend conferences and take classes. Here are a few of transcribed excerpts from their discussion, but make sure to listen to the Podcast to hear everything: It’s really hard when you start out if you’re working normal nine to five job and then working weekends and nights for a side hustle. You have to spend the money and it’s really hard to change that mentality from a boot strapping to a more legitimate business. Conferences are a big one. You can also invest on memberships to local groups where it’s a couple of hundred bucks a year for weekly or monthly networking … [Read more...] about #MarketingNerds: Is it Worth Investing in Yourself?
Prolific celebrity investors such as Ellen DeGeneres and Ashton Kutcher are part of a new trend that has taken over Silicon Valley. Hollywood starlets have started to invest heavily in tech startups, and it could have a deep impact on the industry. Let’s look at why celebrities are investing in tech, particularly in apps, and how they are affecting the tech world. How Celebrity Investment Works A relatively new type of business is connecting Hollywood to Silicon Valley. These networks are designed to be the middleman between celebrities and startups. They help celebrities find and invest in tech start-ups and apps related to their personal brand. The celebs get a percentage of the company while offering branding and financial resources in return. Instead of being paid for an endorsement and benefitting financially for a limited time frame, they become investors and reap the rewards long-term should the investment turn out to be profitable. It Opens up New Career Paths for … [Read more...] about Celebrity Investment in Apps Search Engine Journal
Conversion rate improvement, for many of us, is as much a part of the overall process of optimizing a paid search campaign as, say, “off-page factors” are to SEO. Recall the holistic view taken in last month’s column, Your Paid Search Performance Is Relative. I spoke about the potential for widening the gap between your company and a competitor by looking beyond just simple bid management, to improving conversion rates, working on the business model, and other larger issues of business process. The end result of doing these things can be a virtuous circle, allowing you to bid higher, to appear prominently in high ad positions, and to return a strong ROI on those ads but on significantly higher volumes. Your momentum and market share continue to build, while competitors acquire customers at a lower rate. Describing this ideal snowball effect that leaves a business potentially pulling away from a rival like Secretariat in the 1973 Belmont Stakes, I wrote: … [Read more...] about How To Test A Home Page For Conversion Effectiveness
Almost 4 million people work from home at least half of the time, according to FlexJobs research. A majority of managers report that telecommuting employees are actually more productive when they work from home. Not only are remote workers more efficient, but 82% of telecommuters report feeling less stress – which led to higher morale and lower absenteeism. It’s a great option for companies, employees, and the environment. But working from home presents its own challenges to employees – from physical and mental health to work and professional obstacles. Here are some tips to help you feel more productive when you telecommute and to keep your body and mind healthy. Create a Schedule 1. Establish a Routine Part of what makes working from home so freeing is being able to establish your own schedule. There’s so much agency in feeling like you can do what you want when you want. Remember back in college when you had two classes a day and spent the rest of the time … [Read more...] about Working from Home: 31 Tips to Be More Productive & Successful