On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020. Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review. For the most … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Why homes are abandoned
Google News Archive Search allows you to search through news articles that date back longer than the 30 days that are typically covered by regular Google News. It’s still available. However, it’s now more difficult to use without having its own home page. Yesterday, the URL for the Google News Archives started redirecting to the Google home page. Today, it now redirects to the Google News advanced search page. Help pages for Google News Archives have also disappeared; they used to be available at news.google.com/archivesearch/help.html. Follows On Print Digitization Closure A few months ago, Google announced that it was pulling the plug on one of the sources for Google News Archive Search. This was the newspaper digitization program launched in 2008. That program scanned print copies of old newspapers to make them searchable online. Google told Search Engine Land that this material would continue to be available to Google searchers, even if more wasn’t being … [Read more...] about Google News Archive Search’s Home Page Is Gone
Next week, Microsoft takes a page from the Google Searchology Day book and is planning a special day of its own to talk about its search efforts. Called Searchification, Microsoft has invited a number of bloggers and journalists for the event next week, on September 26. But Microsoft apparently can’t wait to release some things, since Live.com is now sporting a new home page. Below, some background on how this isn’t really Live Search 2.0 (more like 5.0), plus a look at what’s new. I’ve seen the relaunch described as Live Search 2.0 [NOTE: Microsoft is not calling it this, see postscript below], which sort of makes me want to roll my eyes. That’s because it implies that this is the second generation of Microsoft’s search engine. It’s not. I’ve lost track of how many revamps of both the under-the-hood technology have happened as well changes to the look-and-feel of Microsoft’s search sites, of the years. But isn’t Live only … [Read more...] about Live.com Gets New Home Page Ahead Of “Searchification” Next Week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4Sep 19, 2017 by Greg Sterling The device is Google’s answer to the low-cost Amazon Echo Dot. SMX East early bird rates expire Saturday. Register now!Sep 19, 2017 by Search Engine Land The sun is about to set on SMX East early bird rates! Join thousands of search marketers and learn the latest SEO and SEM tactics at SMX East, October 24-26 in New York City. Act now for big savings. Here’s what’s in store: 58 sessions, keynotes and clinics featuring proven, actionable tactics on paid search advertising, […] Bing says links are still a very important ranking factorSep 19, 2017 by Barry Schwartz A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case. What SEOs need to know about … [Read more...] about SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini
Back in June, I spoke at Microsoft as part of a regular series for those involved with its webmaster tools group and anyone generally interested in search. My talk was called “Tough Love For Microsoft Search,” and I covered various reasons why I felt the company has generally failed to make headway in the space. The core premise is that Microsoft as a company isn’t succeeding at search because it views search as a task it has to do, rather than one it really wants to do. The article below is an adaptation of that presentation. There’s even a movie. Let me say from the outset that there are those within Microsoft who DO love search — in particular, those involved with the search products. I also want them to succeed. Very much so. Google does need a counter-balance, and Microsoft has a quality search product that could provide this. But sadly, I also feel the same people within Microsoft who are so diligently trying to succeed are let down by a company … [Read more...] about Tough Love For Microsoft Search