Audi is not shying away from social issues at this year’s Super Bowl, using its ad to highlight the carmaker’s commitment to equal pay in the workforce. The brand’s 60-spot titled “Daughter” features a young girl winning a downhill cart race while her father watches from the sidelines, wondering aloud, “What should I tell my daughter — that she will automatically be valued less than every man she’ll ever meet?” Directed by Irish-born director Aoife McArdle and created by the brand’s agency, Venables Bell and Partners, Audi’s ad drives home the importance of equal pay for women without being overly sentimental. It is scheduled to air during the third quarter and will debut the new Audi S5 Sportback. “Pay equality is a big message for a big stage,” says Audi’s VP of marketing, Loren Angelo, in the brand’s announcement around the campaign. “We’re a brand that’s ahead of the curve … [Read more...] about Audi uses Super Bowl ad to drive home importance of equal pay for women
Why homes is important
Reviews are a massive part of the web now, and an absolute essential for online retailers. They’re also vital for local businesses, whether or not they sell online, thanks to their sheer prominence in local search results. Just look at this mobile search for restaurants in Chicago. The best organic listings are taken by the restaurants with good reviews: After this the next organic listings are mainly from review sites – Yelp, TripAdvisor, Time Out, Zagat, and so on. Only a couple of actual restaurant sites make it onto the first SERP. While not every local search is exactly like this, the trend is clear. Indeed, the Google My Business listings are so dominant that many users will not even look at the other organic results. In summary, if you want a prominent position in the local SERPs, you need user reviews. If you want to encourage clickthroughs, or physical visits, you need good reviews. Why reviews work In a nutshell, it’s the power of social proof. People need … [Read more...] about The importance of user reviews for local SEO
Imagine a version of Google where any search you do on your mobile will serve results from not just the mobile web but the apps on your phone too… Then wouldn’t it be great if you could choose how you viewed the page when clicking through? Either on the mobile web or via an app already downloaded to your phone, which automatically opens up and serves you content from deep inside (say a news story from The Guardian app, or a public event on Facebook). It’s a multi-platform, channel agnostic world where everything connected to the internet can be searchable! And perhaps a powerful argument for not buying that WiFi enabled underwear drawer. Either way, the presence of apps in mobile search results are becoming a more common occurrence as developers can now allow Google to index their content from all over your mobile phone. So what does this mean for mobile users and app developers? Let’s answer a few important questions… What is indexing? Google … [Read more...] about What is app indexing and why is it important?
Obviously, the ultimate goal of CRO should be to increase sales and quality leads. But my question for today is: What metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. For example, you can measure: Bounce rate Time on site Shopping cart abandonment Cost per conversion Clicks Etc. But one metric is more important than all the rest. I know what you’re thinking. Conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no. In my opinion, there’s an even more important metric you should be paying attention to; Click-through rate (CTR) is THE most important conversion metric. I’m not crazy. Here are three reasons why. 1. High CTRs Lead to Higher Conversion Rates There is a clear relationship between click-through rates and conversion rates. We’ve seen it over and over. The higher your click-through rate is, the higher your conversion rate will be. … [Read more...] about Conversion Rate Isn’t the Most Important Metric
Working from home can be a great opportunity that finally allows you to work just how you want to … or it can be a disaster. Having worked from home for over a decade and running a 100% remote-team, I have learned a few lessons. Here are my 15 productivity tips for working from home without losing your sanity. Whether you’re just starting telecommuting or you’re switching to a work-from-home career, these fifteen tips will help you boost your productivity and enjoy a great work/life balance. Editor’s Note: To learn more about being productive while working from home, listen to this Marketing Nerds episode with Kelsey Jones and Danielle Antosz. Your browser does not support the audio element. 1. Get Your Space Set Up When you’re starting out, it may sound like a good idea to work from your bedroom, but don’t do it! You’ll be distracted and will have an impossible time shutting off work, which is terrible for work/life balance. Ideally, you want … [Read more...] about 15 Productivity Tips for Working from Home