Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Once upon a time, there was this woman – let’s call her Mia – and she wanted to write beautiful stories for her blog. Mia noticed she was not getting much traffic from Google, while other bloggers seemed to attract a lot of visitors. She wondered what she was doing wrong. One day, at a blogging conference Mia heard about a wonderful thing called SEO. She learned that she should use the words her audience was using, she learned she needed to think about the words she wanted to be found for. And she needed to use those exact words. It was a game changer for Mia. After applying these tips, Mia attracted much more traffic to her blog. Eventually, she even started making money with her blog. Mia blogged happily ever after. Stories are nice to read. Storytelling is a great tactic. But what does it have to … [Read more...] about Why storytelling is good for SEO
Why is blogging good for seo
Roundup posts can take one of two forms. I call them the Expert Roundup and the Content Roundup. Both are excellent for SEO, for viral traffic, for shares, and for links. It’s no wonder why, either, once you know what they are.What Are Expert Roundups?Roundup posts are posts that essentially just aggregate content or opinions from experts in your niche. This post is one top-tier example. The author essentially created a list of high profile bloggers and experts in the blogging niche and sent them all a question. “Name something that most bloggers and content marketers can do to improve their effectiveness when promoting their content.”The remainder of the post is simple. It’s the responses each of those users gave, along with a headshot and short bio for the expert in question. Some people wrote a paragraph or two, some people wrote several, but they all have interesting advice for whoever reads the post.This is what I call the Expert Roundup. The Expert Roundup … [Read more...] about What is a Roundup Post and Are They Good for SEO?
I've written extensively about bounce rate on my blog over the past several years, including how to lower your bounce rate, blog bounce rate, homepage bounce rate, etc., but I've never written about how it's connected to SEO. Bounce rate is an incredibly powerful metric that can tell you a lot about campaign performance and the quality of your content in a very short amount of time. If you're not that familiar with Bounce Rate, it's the percentage of visits that arrive on your site, visit no other pages, and then leave. Those visitors simply visit one page on your site. From a conversion optimization standpoint, the more you can lower your bounce rate, the more opportunity you have to convert visitors. But although bounce rate optimization is extremely important, it's not the focus of my post today. Instead, I want to focus on how bounce rate impacts SEO, and specifically, how ACTUAL bounce rate affects SEO. More on the distinction between bounce rate and actual bounce rate soon. … [Read more...] about Actual Bounce Rate vs. Bounce Rate, and Why the Difference Matters for SEO
WordPress sure has a come a long way since it’s initial release in 2003, hasn’t it? What started out as a simple blogging tool has become arguably the leading content management system in the world. In fact, WordPress is now used by 23.8% of all websites in the world. Sites powered by WordPress include brands ranging from NASA, CNN, Forbes, The New York Times, TechCrunch, IZOD, Best Buy, GM, eBay, and even Jay Z’s LifeandTimes.com, to name just a few. Even Google’s Matt Cutts is a fan of WordPress, calling it “a fantastic piece of software.” If you’re a WordPress user, it’s easy to realize why WordPress is such a powerful platform. It’s easy to use, it’s free, and has more than enough plugins/add-ons to help customize your site or blog to fit your needs. That’s not to say that other content management systems – such as Joomla or Drupal – aren’t worthy options, it’s just that WordPress is pretty … [Read more...] about What Makes WordPress the Best Platform for SEO
They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research. Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword. By using SEO terminology, we can say that two main factors of keyword research are: Search Volume (number of monthly searches) Keyword Difficulty (competitiveness of a keyword) Unfortunately, unlike a classic economy where everything is quantifiable, things get a bit troublesome in the world of SEO. We usually rely on stats provided by the Google Keyword Planner tool which is based on PPC (pay per click) or paid search. It is really hard to establish the real state of … [Read more...] about Complete guide to keyword research for SEO