Episode Overview In this final 2019 SEO Predictions episode, we wrap up our discussions with leaders in the SEO community to understand what’s next for SEO in 2019. Join Eric Enge, General Manager of Perficient Digital as he and Ben dig into the importance of desktop vs. mobile. iTunes Overcast Spotify Stitcher Episode Transcript Ben: Welcome to SEO predictions month on the Voices of Search podcast. I’m your host Benjamin Shapiro, and today we’re going to continue our month long series covering some of the boldest SEO predictions for 2019. Ben: Joining us for SEO predictions month is Eric Enge who is the General Manager for Digital Marketing at Perficient Digital, which is a leading digital transformation … [Read more...] about Voices of Search Episode 34: Is desktop more important than mobile?
Why is effective communication important
More businesses than ever are exploring the possibility of using social media tools and sites to help grow their business. But many of these efforts aren't very effective, and I think that is due to many businesses simply misunderstanding what social media is, and why it's so important.First, what exactly IS social media? Asking 10 people might result in 10 different answers, but for simplicity sake, lets say that social media is a group of tools and sites that let you easily create and share content online. Blogs, social networks, and podcasts are the common forms of social media that most of us are at least somewhat familiar with.The problem that I think many businesses have, is how they view social media. I believe many businesses (of all sizes) see social media sites and tools as new channels to publish content into. In order words, they view social media as being marketing channels.Nothing could be further from the truth.Notice in the above definition … [Read more...] about Why is Social Media So Hard For Businesses?
Imagine a version of Google where any search you do on your mobile will serve results from not just the mobile web but the apps on your phone too… Then wouldn’t it be great if you could choose how you viewed the page when clicking through? Either on the mobile web or via an app already downloaded to your phone, which automatically opens up and serves you content from deep inside (say a news story from The Guardian app, or a public event on Facebook). It’s a multi-platform, channel agnostic world where everything connected to the internet can be searchable! And perhaps a powerful argument for not buying that WiFi enabled underwear drawer. Either way, the presence of apps in mobile search results are becoming a more common occurrence as developers can now allow Google to index their content from all over your mobile phone. So what does this mean for mobile users and app developers? Let’s answer a few important questions… What is indexing? Google … [Read more...] about What is app indexing and why is it important?
When you think of artificial intelligence, images of futuristic robots or memories of bad sci-fi films might come to mind. However, the reality of AI is actually a lot more tame: a friendly search engine, for instance. But while we type our queries into Google and usually get fairly useful results, the same has not always been true for the information gleaned by scientific researchers. Although existing resources like Google Scholar and PubMed provide scientists with resources much faster than the methods of old, they don’t always cover the nitty-gritty details that are needed. Now, a new, free search engine called Semantic Scholar is using AI technology to help these scientists find relevant information much more quickly. Semantic Scholar has been labeled a game-changer for these professionals, who previously had no way of effectively combing through mountains of dense research. While Google Scholar has a huge database – it has indexed more than 200 million articles to … [Read more...] about Semantic Scholar, A New AI Search Engine, Is Changing the Way Neuroscientists Do Their Research
In late December, the defense minister of Pakistan tweeted an ominous reminder to the leaders of Israel that Pakistan “is a Nuclear state too.” This tweet was in response to a news story in which former Israeli Defense Minister Moshe Yaalon was quoted as saying, “If Pakistan send ground troops into Syria on any pretext, we will destroy this country with a nuclear attack.” The Pakistan Minister of Defense saw the quote and determined it was a threat to their country. The problem? This threat from Israel was not real; it was reported on a fake news site. Yaalon never said it. There was no quote. Just made up words. Pakistan’s Minister of Defense, Khawaja Muhammad Asif, reacting to a false story from a fake news site. (The original tweet has since been deleted.) So how did we get to this point? A point where leaders of countries are threatening each other because of news that is not merely inaccurate, but utterly fabricated? Fake news in the internet era … [Read more...] about A marketer’s guide to Facebook’s fake news problem and what is being done to fix it