Let your client and/or team communicate their level of understanding. Let them indicate where more detail is needed. Resist the urge to fill "dead air." Use pauses to learn when you have said enough by listening to your client's response. Ask if there are any questions before moving on to another topic. … [Read more...] about 4 Ways Search Marketers Can Become More Effective Communicators
Why is effective communication important
What is indexing? Google automatically sends out ‘spiders’ to ‘crawl’ websites for new and updated information on a regular basis. This information is then included in Google’s index (or library of web based content), which you access every time you make a search enquiry. Indexing is basically Google filling its searchable database full of new information. … [Read more...] about What is app indexing and why is it important?
The lost opportunity in this argument is that both sides tend to focus on the direct relationship between an H1 tag and its ability to help a page rank by including a keyword. What is not often mentioned is the effect an H1 headline has on other ranking factors and overall user experience. Whichever school of thought you subscribe to, it is important to look at the indirect ranking effect of the H1 tag. … [Read more...] about In 2016, How Important is an H1 Tag for SEO?
Let’s say that hypothetically our cost per conversion goal is $10. The first page bid estimate for each keyword is $0.50 higher than our current max bids. However, we are below the conversion goal and our ads are showing in average positions above 2. Additionally, our exact match search impression share for both keywords is above 90 percent (not pictured). We could increase our bids, but at what point would we see diminishing returns? It might cost us more in the long run to accrue a few extra impressions. … [Read more...] about How you can better communicate PPC industry updates to clients
Even before a project starts, strong communication (sometimes in the form of marketing) is required to attract the business of Fortune 500 companies. Large corporations can afford to hire the best vendors available, and if you can’t clearly communicate quality, professionalism and competence all the way through the onboarding process, you won’t get their business. Some ways to demonstrate your expertise include: … [Read more...] about Communication & Transparency In Enterprise Link Building