Remind customers there are perks of being a small business—you can establish close, personal relationships with your consumers and you’ll remember and reward their loyalty. It’s never a bad idea to include a free gift with a purchase, or an additional coupon or discount code; it’s these small gestures that often get overlooked by major corporations and that will make your small business stand out on one of the busiest shopping days of the year. … [Read more...] about Black Friday Marketing Campaign Strategies
Why is next friday black friday
Search: where it all starts Google just this week beefed up its Product Search site with a number of new features and capabilities. Product Search now has more information and is much more “visual” than it used to be (courtesy of the shuttered Boutiques.com). The home page of Google Product Search doesn’t feature any Black Friday specific information but it does promote Google Offers, the useful Google Shopper mobile app and the recently relaunched Google Catalogs for the iPad. … [Read more...] about Finding Black Friday & Cyber Monday Deals & Specials
What’s a PPC campaign manager to do? Obviously, you can’t stop Black Friday and Cyber Monday from happening, but you can decide whether or not to participate in the crazy bidding and discounting wars. You may lose out on some sales to the big discounters, but unless you can compete effectively on price, then you aren’t sacrificing profits anyway, so don’t worry about it. There are many more weeks ahead for you to win profitable customers. … [Read more...] about Black Friday? Bah! Cyber Monday? Humbug!
“black friday deals”“black friday deals”,“black friday deals”And variants of the aboveThe ad will show at the top of search results and be included as part of the ads that have promotion extensions. … [Read more...] about Google Ads Introduces Special Black Friday Ad Format
‘Seasonal evergreen’ trends Electrical products have high search volume all year-round, with peaks at the same time year on year, so the strategy is a little different from sharp peaking seasonal trends, such as ‘Winter coat’ demand at the end of each year. We refer to this as a ‘Seasonal evergreen trend’, as you need strong presence year-round, coupled with a plan for capitalising on peak demand. … [Read more...] about Black Friday trends: planning your electrical product strategy