Black Friday is just around the corner, so chances are by now you’ve put some serious thought into your holiday marketing campaign. If you haven’t, fear not—we’ve compiled a list of important and effective marketing strategies to guarantee your business has a successful Black Friday that will carry into the rest of the holiday season. Read on to find out what to incorporate into your Black Friday marketing plan right now before the holiday hits! Email Marketing: Thank Your VIP Customers and Create a Sense of Urgency This is the number one strategy on the list because it’s one of the most important strategies to implement for Black Friday marketing. Email marketing can be an incredibly effective way to get the word out about holiday promotions and to reward loyal customers, as long as you know how to stand out in your customer’s’ inbox. No doubt they’re going to be inundated with holiday retail emails, and you don’t want to end up in … [Read more...] about Black Friday Marketing Campaign Strategies
Why is next friday black friday
We’re already well into Black Friday. In many US stores the frenzy began last night at 10 pm or midnight (as opposed to the normal 4 am door-busting start time). People barely had time to overcome the sleep-inducing effects of L-tryptophan before getting out into the melee. And the word “melee” aptly describes the scene in a Southern California Wal-Mart store as one woman unleashed pepper spray on her fellow shoppers to prevent them from getting in her way. Today and for the next few days people will be using a wide range of tools and resources — hopefully not pepper spray — to help them determine what and where to buy to get the best prices on items on their holiday shopping lists. This year there are more tools, sites and mobile apps than ever it would seem. Indeed, there’s just no way to deal with all the online shopping sites and apps comprehensively in one post, but here’s a sample of what’s out there. Search: where it all starts … [Read more...] about Finding Black Friday & Cyber Monday Deals & Specials
We are now just days away from the “official” start of the 2010 holiday shopping season with those two notorious leading economic indicators, Black Friday and Cyber Monday, ready to jump-start the season even before we’ve cleared the table from our Thanksgiving dinner. I am going to go out on a limb here and predict that we will soon be bombarded with round-the-clock jingles that call us to worship at the temple of unbridled consumerism. This is a column on paid search, so I’ll spare you a rant on the over-commercialization of Christmas even after I’ve heard the Overstock TV commercial (“O, O, O, the great big O”) for the four hundred billionth time. Instead, I’d like to spend a little time talking about the economic impact of aggressive Black Friday and Cyber Monday promotions. It is all well and good to try to beat your all-time single day sales records and get a head start on the Christmas selling season, but I suspect that many of … [Read more...] about Black Friday? Bah! Cyber Monday? Humbug!
Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals.From now until November 27th can serve a special Black Friday promotion extension targeting specific keywords.There are three types of keywords included in this experiment:“black friday deals”“black friday deals”,“black friday deals”And variants of the aboveThe ad will show at the top of search results and be included as part of the ads that have promotion extensions.Promotion extensions show special offers as an extension to the main ad, without needing to create new ads.In other words, a Black Friday promotion extension can be easily appended to an existing ad.Here is an example of how it will look:Google stresses that now is the right time to get these deals in front of customers.In an email statement, a Google spokesperson revealed:“100% of searches for “Black Friday” last year happened between November … [Read more...] about Google Ads Introduces Special Black Friday Ad Format
Sector insights You may not be thinking about Christmas as summer’s only just coming to a close, but if you’re a retailer, you need to be preparing your holiday strategy now. Christmas shopping really kicks off in November, with Black Friday sales creating a buying frenzy. But consumers won’t be waiting until the actual day to find the best deals, they’ll be on the lookout weeks before. How can retailers ensure they are present not only on the day, but for that all important research phase too? Using data from our new Black Friday report, and our tried and true PIPR strategy, we look at the most popular Black Friday retail category – electricals – to show how to create a foolproof strategy for any seasonal event. ‘Seasonal evergreen’ trends Electrical products have high search volume all year-round, with peaks at the same time year on year, so the strategy is a little different from sharp peaking seasonal trends, such as … [Read more...] about Black Friday trends: planning your electrical product strategy