Wondering what SEO copywriting is — and if it’s important for your site? SEO copywriting is a specialized form of online writing that: Contains keyphrases — words your target reader types into a search box to find the information she wants. Helps online content rank higher in search results (such as Google.) Drives qualified traffic. SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus. Want to learn more about the definition of SEO copywriting? View the video below — or read the modified transcript. How is SEO writing different from traditional copywriting? The main difference is: SEO writing contains keyphrases. For instance [blue cashmere sweaters] is a keyphrase. Typing keyphrases into Google is what we do every day, right? We type words into Google’s search box to get answers to our questions. But the thing is, … [Read more...] about What Is SEO Copywriting and Why Is It Important?
Why is seo important
by Alex Chris60 Comments Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.What is SEO?Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!DOWNLOAD NOWSEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.Why is SEO important?In today’s competitive market, SEO … [Read more...] about What Is Search Engine Optimization And Why Is It Important
Almost everyone these days knows the word SEO or heard about Search Engine Optimization, even if they know little about what it really is. The purpose of SEO is to make your site more visible in the search engines, making it show up on the first couple of pages when someone searches for a particular keyword. Search engines analyze text on websites and look for what the internet user searched for; when the keyword is found, the site is returned by the search engine, so the user can check it out and get the information they need. SEO is also about improving the site’s rank and raising awareness of the brand and before one can start improving a site’s SEO, they need to conduct a deep SEO analysis. A professional expert is going to conduct the SEO analysis before even quote a price for the optimization project. A complete SEO analysis report is needed to evaluate the site because each website is different and you can’t know just by looking at it. This is only one of the … [Read more...] about What is an SEO Analysis, and Why is it Important?
What's Local SEO? When the term "local business" is thrown around, it doesn't mean the mom and pop shops in small town America. Local business is merely a term that means, if you search for a specific business in a specific area, you'll find a location close to you. McDonald's is a local business. So is Verizon. These businesses are huge, but when searching for specific establishments in a specific area, it's all local search. Local search is just what it sounds like, local customers (or potential customers) searching the Internet for products, services or stores near them. Traditional SEO relies on Google's algorithm, which weighs factors such as social indicators (Tweets, Facebook shares, +1's, etc.) and incoming links. Local search is largely dependent on the optimization of your website, where it's listed and who's talking about it. We'll get into all of that in a moment. Unlike traditional SEO, local search isn't at all complex. It all boils down to 3 essential ideas. 1.) … [Read more...] about Local SEO – “Why is it important?”
Imagine a version of Google where any search you do on your mobile will serve results from not just the mobile web but the apps on your phone too… Then wouldn’t it be great if you could choose how you viewed the page when clicking through? Either on the mobile web or via an app already downloaded to your phone, which automatically opens up and serves you content from deep inside (say a news story from The Guardian app, or a public event on Facebook). It’s a multi-platform, channel agnostic world where everything connected to the internet can be searchable! And perhaps a powerful argument for not buying that WiFi enabled underwear drawer. Either way, the presence of apps in mobile search results are becoming a more common occurrence as developers can now allow Google to index their content from all over your mobile phone. So what does this mean for mobile users and app developers? Let’s answer a few important questions… What is indexing? Google … [Read more...] about What is app indexing and why is it important?