How important is your website's speed? When it comes to internet traffic, it's critical - and that may be an understatement. Users expect their online experiences to move like lightning, and a slow-moving website can propel them to a different one in mere seconds. While many site owners know that speed matters, most don't realize how many different ways there are to improve it. Read on to learn more of its significance and what advanced - and often overlooked - steps you can take to increase website speed.Why Site Speed?Why is site speed so important? The following statistics illustrate how vital it is to ensure visitor website engagement:• Nearly half of users (47%) expect a website to load in 2 seconds or less.• 40% of users will give up on a web page that takes 3+ seconds to load.• For every 1 second delay in page load time, you lose 11% of page views and 7% of conversions.• Amazon found that for every 100 milliseconds of improvement to their site speed, … [Read more...] about Increasing Site Speed: 8 Often-Overlooked Steps
Why is step 1 so important
What's Local SEO? When the term "local business" is thrown around, it doesn't mean the mom and pop shops in small town America. Local business is merely a term that means, if you search for a specific business in a specific area, you'll find a location close to you. McDonald's is a local business. So is Verizon. These businesses are huge, but when searching for specific establishments in a specific area, it's all local search. Local search is just what it sounds like, local customers (or potential customers) searching the Internet for products, services or stores near them. Traditional SEO relies on Google's algorithm, which weighs factors such as social indicators (Tweets, Facebook shares, +1's, etc.) and incoming links. Local search is largely dependent on the optimization of your website, where it's listed and who's talking about it. We'll get into all of that in a moment. Unlike traditional SEO, local search isn't at all complex. It all boils down to 3 essential ideas. 1.) … [Read more...] about Local SEO – “Why is it important?”
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media. There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial. In order to be effective, your social media marketing efforts have to be ongoing. There is no finish line. As you reach goals, you need to create new ones. Otherwise, you’re sure to go backwards. By understanding the importance of having an ongoing social … [Read more...] about Simple Steps to Creating an Effective Social Media Strategy
According to a recently released white paper by the Local Search Association (LSA) on co-op advertising programs, titled, “Breaking through the Co-op Clutter,” estimates of unused or unclaimed co-op dollars range from $14 billion to $35 billion. Even on the low end of that range, that’s a lot of cash. Estimates of the total co-op dollar amount available varies between $36 billion to $70 billion, which would place unclaimed value at between 39 and 50 percent. What’s also revealing is how co-op dollars are being used. According to Brandmuscle’s State of Local Marketing report, 64 percent of all co-op spend is in traditional advertising such as newspapers, radio and direct mail. Yet while about the same number of businesses use digital advertising (68 percent) as traditional advertising (69 percent), digital advertising only accounts for 16 percent of co-op spend. Source: Brandmuscle’s State of Local Marketing Report A survey by Manta and LSA reported … [Read more...] about Why is free money that can be used on local search marketing being left on the table?
Editor’s Note: SEJ is a press partner of Authority Rainmaker 2015 and received press passes in exchange for event coverage. Day one of Copyblogger’s Authority Rainmakers 2015 is over, and I have to say today included quite the impressive line up of speakers. All the presentations were really in-depth and offered good insights and useful, actionable tips. There was no fluff, no ‘best practices’ we’ve all heard hundreds of times. I had a great time and learned a lot! The morning started with Copyblogger CEO Brian Clark’s opening statement, and he addressed the quality of presentations we could expect right away. Most conferences, he said, if you walk away with one idea, you’ve done well. Rainmaker aimed to do much better than that – and I think they succeeded. Daniel Pink: “The ABC’s of Selling Your Product, Your Service, Your Self” Dan was a fantastic first speaker of the morning: he had a lot of energy and a lot of … [Read more...] about Recap Day 1: Copyblogger’s #Authority2015 Conference