By Sean Last updated on December 6, 2018 at 11:59 am Accelerated Mobile Pages (AMP) is out and has been speculated to have two benefits for SEO. One is it will have a “Fast” label designation on search engine results pages, and the other is that it will be a ranking factor. As to how much of a factor, that is yet to be seen. I’ll take you through what AMP is and how you can use it to benefit your site’s mobile visitors. What is AMP? Accelerated Mobile Pages is an open-source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty. If we’re going to be honest with ourselves, most of the elements of a desktop website is unnecessary for a mobile site. Until recently, AMP was just for User Experience. Now, Google has backed it up – and is encouraging websites to follow suit. Much like how they … [Read more...] about How Accelerated Mobile Pages (AMP) Affects SEO – Why it’s Important and How to Implement it
Why is stepping important
by Alex Chris60 Comments Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.What is SEO?Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!DOWNLOAD NOWSEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.Why is SEO important?In today’s competitive market, SEO … [Read more...] about What Is Search Engine Optimization And Why Is It Important
What's Local SEO? When the term "local business" is thrown around, it doesn't mean the mom and pop shops in small town America. Local business is merely a term that means, if you search for a specific business in a specific area, you'll find a location close to you. McDonald's is a local business. So is Verizon. These businesses are huge, but when searching for specific establishments in a specific area, it's all local search. Local search is just what it sounds like, local customers (or potential customers) searching the Internet for products, services or stores near them. Traditional SEO relies on Google's algorithm, which weighs factors such as social indicators (Tweets, Facebook shares, +1's, etc.) and incoming links. Local search is largely dependent on the optimization of your website, where it's listed and who's talking about it. We'll get into all of that in a moment. Unlike traditional SEO, local search isn't at all complex. It all boils down to 3 essential ideas. 1.) … [Read more...] about Local SEO – “Why is it important?”
Have you seen or read much about what steps we SEOs should take to manage our activities around a world where an increasing personalization of search engine results is an ever present feature? I’ve seen a few things about needing to take less note of rank positions and more of traffic but can’t recall much else. Internationally, personalization is a relatively high risk strategy for search engines. If you’ve attended an International Search Summit, you may have heard me tell stories of high profile marketing failures resulting from new international roll-outs? Those roll-outs were typically organised by expert marketers, so imagine what a computer can do running on automatic? What Actually Is Personalization? Nonetheless, all major search engines believe strongly in the importance of personalization. Just recently, we saw Yandex roll-out the feature as you can see here. What was interesting about Yandex’s announcement was the fact that they pulled back from full … [Read more...] about Why Is Search Engine Results Personalization A Driver For Using Local Domains Internationally?
This is a Guest Post by Dee Barizo, a loyal SEJ reader who sent this in and is very relevant to something I preach in terms of influence and linking, becoming an expert in your field. Enjoy. I think one of the most untapped areas in SEO is developing expertise in your niche. Search specialists know a lot of link building and keyword research but how many of them are experts in the industries where they work? Search marketers who do not have expert knowledge in their niche are leaving a lot of money and traffic on the table. I made this realization after reading Geoff Colvin’s book, Talent is Overrated. He argues that niche expertise is essential to become a top performer and reach your highest potential. He cites research showing that the best performers have a deep knowledge base to draw from. They are able to leverage it to outdo their peers. For example, the top doctors can interpret an X-ray reading much more accurately than new residents. Using their knowledge and … [Read more...] about Why Becoming an Expert in Your Niche is So Important