There’s a good chance you’re not thinking the right way about phone calls as part of your marketing strategy. And if you are, it’s likely you have no visibility into these calls. Calls are marketers’ biggest blind spot when it comes to attribution. If you’re not tracking offline conversations, you’re missing a major part of your customer’s purchase journey. This means you’re not getting credit for conversions that happen offline, and there’s a huge hole in your analytics. … [Read more...] about 5 Steps for Optimizing Paid Search ROI with Calls
Why optimal binary search trees
Don't get me wrong. I agree with all the advice about how to make your site appeal to search engines--I have written about it for years in blogs and books and magazine articles and anywhere else someone will read what I have to say. So, I'm not telling you to forget all that advice. I'm telling you that there is more that you need to do. … [Read more...] about Are You Optimizing for Search Engines or for Customers?
Notice that there really isn’t all that much difference CPA-wise here and that Search Partners are actually performing better in five out of eight campaigns. You might use this data to pause Search Partners anywhere that they are heavily underperforming by going back into your settings and switching to Google Search Network only. The bad news is that despite all of the recent upgrades to bid adjustments, a Search Partner bid adjustment is still nowhere in sight. Also, as a sidebar, don’t worry about your CTR from this traffic dragging down your overall as Google claims it has no impact on your keyword quality scores. … [Read more...] about How To Understand And Optimize AdWords Search Partners Data
When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should be Google.But Google isn't the only search engine that people use, and it's not the only one worth optimizing for -- especially if you serve a particular niche or operate within a certain industry that may generate traffic from another angle.Alternatives for OptimizationDepending on your line of work, you might wish to include these search alternatives in your optimization strategy:1. Amazon.As BigCommerce explains, Amazon's number-one goal is to make buyers happy -- which means giving them more of what they want, and a better experience overall. To begin with, how you optimize your product listings plays a huge role in how you'll turn up in search. Make sure to fill out all categories, tags, titles, and … [Read more...] about 6 Ways to Optimize for Searches Other Than Google
Beyond that, if your page isn’t matched to intent, it’s unlikely that traffic will perform well once it arrives on the site from an engagement or conversion perspective (after all, we have to assume there’s a reason Google prefers certain intent types for specific keywords). … [Read more...] about How to Scrape SERPs to Optimize for Search Intent