I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency — world-class PPC and SEO advice seldom coincide with each other, and often one can be better off engaging a firm with deep expertise in a particular channel in order to “move the dial” for that channel. There are some areas where SEO and PPC efforts dovetail nicely; however, this doesn’t mean the same person or the same team needs to manage both in order for an enterprise to benefit from those synergies. It’s enough to simply coordinate and make sure the right questions are being asked at the right points in the process. Even in a situation where a single team is handling both efforts, the potential synergies are very often overlooked and under-delivered (truth be told)! Let’s assume your organization has two separate teams … [Read more...] about How To Drive PPC And SEO Synergy In Large Enterprises
Why ppc is better than seo
Before you start your search which one is better for your business first examine the key difference between SEO and PPC. There are some research to one to compare between both, SEO Tips for Beginners A Brand name is very important for every business and this research makes it clear to your presence in the search engines. Which is better SEO or PPC? Both SEO and PPC have been found to be great techniques for the growth of a business. SEO and PPC both can get you on the front page of the search engines. However they have their respective target benefits and costs. Is one better for your business or both are better this is the very important Question for a business. Before we answer this question first known about the important facts of SEO and PPC. However, which one you should choose entirely depends upon the type of outcomes to want. SEO is a long term process and gives you guaranteed results, if done effectively. PPC however is a paid campaign that can help people land onto your … [Read more...] about SEO vs PPC: Which One Is Better for Your Business?
A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results.I love it when a potential client comes along who already has an active PPC campaign.To me, this means two things:They’re a serious business, investing money in digital already and are likely to appreciate and understand the “marketing mix.”They already have had, at some level, keyword research done for the campaigns and have data on what is/isn’t working.This is why I’m confused when SEO pros don’t like working with clients who do PPC.Both sides can win. And when both sides win, the client wins.We can learn a lot from analyzing each other’s data, cohesion, and from respecting the different margins of error.Whether it’s SEO or PPC, we both use the same search phrases, the same tools, and the same Google SERPs, just in different ways and from different perspectives.Search Intent Versus … [Read more...] about How SEO & PPC Keyword Research Can Work Together
It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in your SEO strategy will help you improve your overall performance. Your SEO strategy should be flexible to trends, algorithms, and user behavior. While it takes much time to evaluate SEO results, the PPC data allows you to predict what works and what doesn’t work. Using this information for SEO, you’ll boost your search rankings significantly. In this article, I’ll tell you how to analyze your paid campaigns to determine which keywords resulted in the most significant number of conversions and focus on these phrases to improve your SEO. The differences between SEO and PPC keywords Pay-per-click advertising is an easily controlled digital marketing channel that provides an opportunity to target specific audiences, countries, and the time you want your ads to show up. … [Read more...] about How to use PPC data to drive more SEO traffic
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in the growing search results. The surge in content marketing, including the focus on organic content and social media as a pair has perhaps taken some focus away from the synergy that SEO and PPC have together. The numbers don’t lie. Brands are still heavily investing in PPC – and many are doing so rather than adopting strategies that would employ organic and paid search together. In fact, PPC’s ROI is becoming clearer with data from Kenshoo that shows revenue is growing faster than PPC spend YoY in the Americas. And, research coming from The Search Agency shows spend was up on paid search YoY in Q1 2014, with total spend increased by 35 percent. Specifically, … [Read more...] about SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI