Why search engine optimization

In my article: the importance of web site structure for an SEO optimized web site you can read about the essential components of an optimised web site.  Which pages should not be missing from your web site, what is a high quality site and why the navigation and URL structure is vital for good SEO? … [Read more...] about What Is Search Engine Optimization And Why Is It Important

Your search engine optimization company can also find out from you which areas of your services or which products haven't gotten enough attention, and can focus on those. Your strategy of marketing on the Internet could then bring in fresh leads for those areas. For example, you may have a line of business that is underperforming, and it has been made known by the powers-that-be that this lagging area needs improvement. Your search engine optimization company should be aware of this issue, because it can allocate a sizable number of keyphrases to this underperforming sector. If you don't give your SEO firm this information, whether it asks or you volunteer, your keyphrases may be allocated equally, and you will lose the chance for this boost. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice

While there's nothing inherently wrong with pursuing search engine optimization exclusively, it can take awhile to achieve rankings for competitive, profitable keyphrases, and there's simply no way for your search engine marketing company to accurately predict (as they probably can with some degree of accuracy with PPC advertising) exactly what the initial results will be, and precisely when they will appear. However, for companies which do not have an immediate sense of urgency in their online marketing initiatives and who for whatever reason do not want to pursue PPC, organic SEO still offers a great, albeit slightly delayed, return on investment. … [Read more...] about Search Engine Optimization and Paid Search: What Should Your Philosophy Be?

Last week in this space, I posed the musical question, "Are You Optimizing for Search Engines or for Customers?" Then, on Friday, I continued this theme in my talk at Search Insider Summit by focusing on the choice between search engine optimization vs. customer connection. One reporter summed it up as "search marketers need an attitude adjustment," which might be true, but I want to go a bit further. … [Read more...] about Search Engine Optimization vs. Customer Connection

There are many compelling reasons why your business should hire an expert search engine optimization company rather than bring in an SEO expert internally or simply give the SEO project to an existing team member. Financially, it makes sense. But more so, you're more likely to get the results over the short and long term with an outsourced company for all of the reasons noted above. I'm not saying you have to hire an SEO company - at first. I'm saying eventually you'll probably want to. … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost