Know your target audience This goes along with keyword research. You need to know what your target audience is so you can come up with relevant keywords and content that you can use to draw potential customers to your services and/or products. This includes knowing your target’s average demographics like age, gender, geographic locations and what they search for online. This will help you define a targeted, streamlined content strategy so you can prioritize what content to produce. … [Read more...] about Step By Step DIY SEO Strategies for Small Businesses
Why seo is important for small businesses
5. Bypass Competition Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimised website while the other has a non-optimised website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful? … [Read more...] about 5 KEY Benefits of SEO for Small Businesses
But, many business owners underestimate the value of SEO data and fail to analyze it thoroughly. SEO is no longer a cost — it is an investment. There’s a fountain of knowledge hidden within search data that can help you uncover lucrative niches and tap into areas of high demand. When you map the needs of your market and target whatever your audience already wants, you will be able to: … [Read more...] about Can SEO Be Your Business Advantage?
5. Not seeking social reviews. While it's against Google's policy to require anyone to review your business or brand, you can encourage clients and customers to leave reviews on Google+, Foursquare, and Yelp. Google+ is arguably the most important, as these reviews show up in search results and provide added confidence for users. According to Neil Patel, "Reviews are so essential for local search optimization that it's worth it to go the extra effort and beg for these things (in a tasteful way, of course)." … [Read more...] about 6 Local SEO Mistakes Small Businesses Make
Fact: While it’s true that quality SEO professionals don’t work on pennies for the dollar, it’s always possible to negotiate the cost. Many business owners just aren’t sure of what results to expect. What you can expect when hiring an SEO professional is that they won’t wave a magic wand. Instead, we apply sound and solid strategies that are likely to yield desired results. Their goal is to help your website rise in search engine ranking. … [Read more...] about Overcoming SEO Adoption Hurtles for Small Business