ConclusionTo reiterate, this workflow is a great way to quickly get a pulse of your technical SEO in just 20 minutes a week. If you haven’t checked up on these issues in months, it’s good to ease into it and get into a healthy rhythm, rather than being overwhelmed. … [Read more...] about The 20-Minute Technical SEO Workweek
Why technical seo is important
Why Is It Needed for SEO?SEO is an increasingly diverse set of disciplines, which makes this role indispensable. To maximize the organic search opportunity, various departments need to be working in tandem on an ongoing basis. The Blue Hat keeps this collaboration going. … [Read more...] about Technical SEO Is a Necessity, Not an Option
Luckily, there’s a technical solution to this issue. With the so-called, canonical link element you can indicate what the original page – or the page you’d like to rank in the search engines – is. In Yoast SEO you can easily set a canonical URL for a page. And, to make it easy for you, Yoast SEO adds self-referencing canonical links to all your pages. This will help prevent duplicate content issues that you’d might not even be aware of. … [Read more...] about What’s technical SEO? 8 technical aspects everyone should know
User-agent switcher to Googlebot and check the site. Check DOM (that’s the DevTools, i.e., right click > inspect > element tab). Throw URLs in Screaming Frog (or other equivalent crawlers) and see if the issue can be found. Check analytics platform and Google Search Console (GSC) data.Review relevant data in analytics platform (think: Google Analytics or Adobe) + GSC + Bing Webmaster Tools.Side note: I wrote an article (as an SEO guppy) that has checklists for determining shifts in organic search data fluctuations. Check it out for ideas on deep diving into analytics shifts. Check your keyword ranking tracker. Check your log files (especially if it’s a crawling related issue). Common Roots of Technical SEO Problems Some more context around (if you’re interested): … [Read more...] about A 5-Step Guide to Diagnosing Technical SEO Problems
What I often find with people that don’t really understand technical SEO is that they tend to follow a “checklist mentality.” But good technical SEO is not about following a checklist and ticking things off so you can show the client you’ve done them; it is about digging deep into the data, understanding at a core level how search engines’ spiders are interacting with the website, and identifying those (sometimes small) changes that could make a big difference. … [Read more...] about The role of technical SEO is “makeup”? Really?