Editor’s Note: This post is from Search Engine Journal’s new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of on-page SEO. Want your copy now? Download it here or scroll to the bottom of this post for more details.Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page and off-page.Over the years, we’ve seen increased focus toward off-page techniques – such as link building – and other technical elements.But the reality is, off-page SEO won’t do much good if you don’t pay attention to the fundamentals – on-page SEO.Smart SEO practitioners know that on-page optimization should be constantly prioritized.And because the search landscape is ever evolving, it’s important to make sure your on-page SEO knowledge is up to date.In this post, we will cover what on-page SEO is, why it matters, and 10 of the … [Read more...] about 10 Essential On-Page SEO Factors You Need to Know
Windows 10 slowing down
What now comes into clearer focus is Microsoft’s larger integrated PC-mobile push. This is Microsoft’s “one-two punch” and effort — last ditch according to some — to slow the iPad and deterioration of the PC market and re-insert itself into the consumer conversation. Is This “Desperation” or a Bold New Vision? Let’s examine what was announced and consider the potential impact of these products on the market. Pundits, observers and prognosticators appear generally divided into two camps. One holds that “Microsoft is desperate” and these efforts are likely to falter. The other argues that these are bold, exciting moves and will revive the Microsoft franchise. I’m somewhere in the middle of these opposing views. Yet I’m also skeptical that these new products will radically transform Microsoft’s place in the market, as some are predicting. Most likely Microsoft’s Surface will negatively impact other … [Read more...] about Where Will Surface And Windows Phone 8 Be A Year From Now?
Google’s has released its own open-source browser, Chrome, in direct competition to Firefox and Microsoft Internet Explorer. Yesterday, Danny described his test-drive of Chrome in Searching With Google Chrome & Omnibox and Greg speculated on its future in How Bright Is The Outlook For Chrome?. Both compared Google’s new browser to the incumbents, Firefox and Internet Explorer. But Chrome is actually very different from those two browsers, and significantly different from nearly everything else on the market. Here are the 10 major features that truly differentiate Google Chrome from the competition: 1. It’s being built from the ground up. The Google engineers involved understood that modern day web browsing is about applications and rich media, which normal browsers are not built for, so they started from scratch. 2. Well, not entirely. Chrome is being built on WebKit, the basis of Apple’s Safari browser and the browser in the Google Android mobile platform, … [Read more...] about 10 Key Features That Differentiate Google’s Chrome From Firefox & IE
Chances are that you’ve seen or heard a lot about responsive web site design lately. It’s a popular topic that is becoming a very big deal for business owners and entrepreneurs who have an online presence. But what exactly is a responsive web design? Simply put, it’s when a website is responsive to the device it is being viewed on. This means the layout and/or content of the web site will automatically adapt depending on the device the viewer is using. Responsive design usually four different screen sizes: the widescreen desktop monitor, the smaller desktop (or laptop), the tablet, and the mobile smart phone. Responsive design has become increasingly popular because not only does Google recommend it, but because people are surfing online on various devices. For example, predictions say by the end of 2014 mobile internet usage will be more common than desktop internet usage. It also has implications for online marketing. Research has found that 67 percent of people are … [Read more...] about The Top 10 Responsive Design Sites For Mobile
In a world of Panda and Hummingbird, it is getting more and more important to get your on-page SEO right. You might have a fantastic outreach, a great PR campaign, and link profile, but if you don’t optimize your site, you will have a hard time landing top positions in the search results. To help you do it, I have compiled this free SEO tools list that can help you with on-page optimization. Keyword Research 1. Google AdWords Keyword Planner: You can use this tool to search for keywords and ad group ideas, determine how specific keywords may perform, and create new keyword list by multiplying multiple keywords lists. AdWords Keyword Planner also helps you choose competitive bids and budgets. Here is how to use Keyword Planner to search for new keywords: Click on “Search for new keyword and ad group ideas.” Enter one or more of these: phrases that describe your product, URL of the page on your website, the relevant category of the product. Click on “Get … [Read more...] about Top 25 Free SEO Tools for On-Page Optimization