Tyson: Yeah and some of the other ones too, I would say even though they’re slightly different industries, it’s a little bit more heavy in this informational intent, where there’s been a bit of a movement in that kind of space, but another one that kind of jumped out at me was Dictionary.com, and they’ve been on the winners reports for the last four weeks in a row, so they’ve gained back some market share. But then when I looked at their performance over the last year, they’ve been on this decline since beginning of 2018, and they’ve had a couple points where you have this horseshoe looking curve in their visibility, where they have a drop and it kind of comes back up, and when we look at Dictionary.com for December, it dropped drastically. … [Read more...] about Voices of Search Episode 36: January 2019 SEO Winners and Losers
Winners and losers season 1
Tyson: Yeah, so as far as like, you know speaking more towards percentages, and I’m going back to the graph here, looks like they started their upwards growth around December 16th, and then we saw it peak actually middle of this month, so February 17th, and then a slight decline in this last week’s update. So, of that time that them going up, they went from having an SEO visibility of about 1.2 million at the start of the increase, and then their peak was at 2 million. The largest week over week gain looks to be about 17%, and they had a few of those weeks in there, and then most of them kind of ranging in the lower single digit increases. So as far as for the month of February, not really a substantial, I’d say around like a 2% overall, change for the month, and then the largest swing as far as week over week within that month being around about a 4% increase. … [Read more...] about Voices of Search Podcast: February 2019 SEO Winners and Losers
Retailers need to focus on what content is performing well around them. The only way to do that is to have access to the data. If retailers offer many brands and they don’t know what’s trending in their own stores then shame on them. This is a massive opportunity to amplify what’s already relevant to your customers and dynamically link it to the purchase point. Brands must go beyond just visual to a more proactive discovery. Discovering what content is most shared and engaged is the catalyst to your next post. … [Read more...] about Visual Content Marketing and Most-Searched Retail Brands
Kevin Gibbons: There’s always been a gap between what Google says it’s algorithm does and what it actually does. Over recent years they’ve done a much better job at closing these, and most of the tactics that do work are often very short-term, which is enough to keep most brands away from them. … [Read more...] about Penguin 4.0: what does it mean for SEO practitioners?
Shoppers are reliant on mobile devices more than ever before — both Amazon and Target reported that 60% of their holiday shopping traffic came from mobile devices last year. Meanwhile, the successful deployment of marketing innovations, such as Google’s “Buy Button” in AdWords or Pinterest’s Buyable Pins, may make the difference between the winners and losers this e-commerce season. … [Read more...] about Welcome To Marketing Land’s Holiday Retailer, 2015 Edition!