Tyson: And so this is not just as far as size and number of keywords, but also as far as how long that we’ve been tracking and storing this data. So it’s a great resource for our clients in the sense of understanding broad domain-level comparisons, but then also if you want to be getting insights and information that may be outside of what you’re tracking for your own domain, and again, that’s where it’s like I think there’s a lot of value that comes from the research with cloud is you’re able to not just see your individual website, but the industry as a whole, as well as kind of opening again and casting that net wider outside of what you may be tracking with any kind of the project section of the suite. … [Read more...] about Voices of Search Episode 36: January 2019 SEO Winners and Losers
Winners and losers season 2
Tyson: You hit on an excellent point, just reiterating on that. We want to see stability. There can be so much volatility in the SEO space that stability and sustainability in these trends is a very, very key element. From the losers’ side, we saw some softening, as I mentioned, with Amazon over the last several months. We also saw a decrease in another one being Wayfair, which has been on a large upward trajectory. So, in the retail space, those would be two ones that I would say lost ground and market share. In the media space, IMDB has continued to decrease in a very similar timeline, and decrease has also been seen on a smaller scale, but with TVGuide.com. Then for the larger category and some of the big players, we’ve seen in again, a similar timeline as all these others, we’ve seen a similar decrease across some of the social platforms, Facebook, Twitter. Wikipedia, we saw some kind of … [Read more...] about Voices of Search Podcast: February 2019 SEO Winners and Losers
Kohl’s— Kohl’s achieved the top spot this year on Google’s most searched retail and apparel brands. That is with a financial struggle holding the company back the peaks in search happened around Thanksgiving when an Illinois police officers shot a shoplifter. This is the type of PR most brands don’t want. JCPenney — Like Kohl’s, JCPenney is experiencing it’s own financial woes. CEO being sacked, the stop-in-shops was a #FAIL, and a branding redesign just created more confusion. Overall, there was lots of interest in what was going on at the company but not the type of engagement to drive sales. Nordstrom — On the high-end, Nordstrom’s, like Macy’s, came in strong. By contrast, Nordstrom had a very strong 2013. Consumers responded to their Blue Nile partnership and their crowdsourcing in-store display strategy via Pinterest. Nordstrom leveraged the content hub to their advantage and continues to use strong visuals to … [Read more...] about Visual Content Marketing and Most-Searched Retail Brands
Of course Google’s algorithm is always a moving target – but it is becoming harder to be manipulated at scale. In some verticals it can even be a game of whoever doesn’t have the worst backlinks might win. Perhaps having a new domain with no link reputation isn’t a bad starting point any more! … [Read more...] about Penguin 4.0: what does it mean for SEO practitioners?
Shoppers are reliant on mobile devices more than ever before — both Amazon and Target reported that 60% of their holiday shopping traffic came from mobile devices last year. Meanwhile, the successful deployment of marketing innovations, such as Google’s “Buy Button” in AdWords or Pinterest’s Buyable Pins, may make the difference between the winners and losers this e-commerce season. … [Read more...] about Welcome To Marketing Land’s Holiday Retailer, 2015 Edition!