Tyson: And so this is not just as far as size and number of keywords, but also as far as how long that we’ve been tracking and storing this data. So it’s a great resource for our clients in the sense of understanding broad domain-level comparisons, but then also if you want to be getting insights and information that may be outside of what you’re tracking for your own domain, and again, that’s where it’s like I think there’s a lot of value that comes from the research with cloud is you’re able to not just see your individual website, but the industry as a whole, as well as kind of opening again and casting that net wider outside of what you may be tracking with any kind of the project section of the suite. … [Read more...] about Voices of Search Episode 36: January 2019 SEO Winners and Losers
Winners and losers season 3
Tyson: Yeah, so … and it’s almost like a tangent with user generated, but I put the social media platforms in a similar space, because so much of the content that they have is still coming from users. So, with YouTube, they actually had a really strong last week, where they jumped up 4%, 4.5%, so they regained probably around 2 million visibility points. However, we saw a decrease back in the beginning of January of a similar amount, so it’s almost kind of like this Quora type visibility curve, where you have the U, horseshoe shape, however the bottom of that U, you’re seeing several weeks kind of flat. When you look at YouTube on the macro scale, and obviously, you know, you get kind of the questions as far as being a part of Google, they’ve been obviously gaining a ton of ground; largest video platform out there. So as far as just search real estate goes, you know, … [Read more...] about Voices of Search Podcast: February 2019 SEO Winners and Losers
Retailers need to be smarter about how they leverage their visual content and promote high performance over quantity. The Content Hub will be important due to the owned media nature. Brands need to budget not just content creation but VISUAL content creation. Content is key, but without strong images it misses the point of many key social platforms. Using themes and events to create quality images and amplify your brand story to build more earned media on your owned assets. Don’t be so dependent on channels you don’t control. Mobile optimized content distribution and eCommerce / mCommerce integration must be a central focus with strong emphasis on data capture and strategy to use that data. Consolidate your data strategy and become more data-driven in your marketing. The bigger the brand the more data. You must look beyond collection to intelligent prediction to gain and retain an edge. … [Read more...] about Visual Content Marketing and Most-Searched Retail Brands
Kevin Gibbons: There’s always been a gap between what Google says it’s algorithm does and what it actually does. Over recent years they’ve done a much better job at closing these, and most of the tactics that do work are often very short-term, which is enough to keep most brands away from them. … [Read more...] about Penguin 4.0: what does it mean for SEO practitioners?
Shoppers are reliant on mobile devices more than ever before — both Amazon and Target reported that 60% of their holiday shopping traffic came from mobile devices last year. Meanwhile, the successful deployment of marketing innovations, such as Google’s “Buy Button” in AdWords or Pinterest’s Buyable Pins, may make the difference between the winners and losers this e-commerce season. … [Read more...] about Welcome To Marketing Land’s Holiday Retailer, 2015 Edition!