Episode Overview Tyson Stockton, Searchmetric’s Director of Services spends some time with Ben to discuss the big winners (and losers) for February of 2019. Join us to learn who the big movers were, why, and the lessons to be learned from their success and failures. iTunes Overcast Spotify Stitcher Episode Transcript Ben: Welcome to our February edition of Winners and Losers on The Voices of Search podcast. Today we’re going to look back on the month and talk about some of the trends behind some of the biggest movers, shakers and slackers in the SEO world. Joining us for Winners and Losers is Tyson Stockton, who is the director of Searchmetrics’ Services. Tyson manages our SEO content and client success organizations, and outside of shepherding Searchmetrics’ largest and most strategic clients to SEO … [Read more...] about Voices of Search Podcast: February 2019 SEO Winners and Losers
Winners and losers season 5
Episode Overview Tyson Stockton, Searchmetric’s Director of Services spends some time with Ben to discuss the big winners (and losers) for January of 2019. Join us for you first monthly review of who the big movers were, why, and what lessons are to be learned. iTunes Overcast Spotify Stitcher Episode Transcript Ben: Welcome to our January 2019 edition of the winners and losers segment on the Voices of Search podcast. Today we’re going to look back on this month and talk about some of trends behind some of the biggest movers, shakers and slackers in the SEO world. Ben: Joining us … [Read more...] about Voices of Search Episode 36: January 2019 SEO Winners and Losers
Without a structured testing program, our experience shows that it’s very likely that most SEO efforts are at best taking two steps forward and one step back by routinely deploying changes that make things worse. This is true even when the thinking behind a change is solid, is based on correct data, and is part of a well-thought-out strategy. The problem is not that all the changes are bad in theory - it’s that many changes come with inevitable trade-offs, and without testing, it’s impossible to tell whether multiple small downsides outweigh a single large upside or vice versa. For example: who among us has carried out keyword research into the different ways people search for key content across a site section, determined that there is a form of words that has a better combination of volume vs competitiveness and made a recommendation to update keyword targeting across that site section? Everyone. Every single SEO has done this. And there’s a good chance … [Read more...] about Marginal losses: the hidden reason your SEO performance is lagging
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week. Penguin is now part of Google’s core algorithm, penalising websites that use various black-hat link schemes to manipulate search rankings. Other important changes include: Penguin data is refreshed in real time, so any changes will be made as soon as the affected page has been recrawled and reindexed. Penguin now devalues spam by adjusting ranking of the offending page, rather than affecting the whole site. So how do these changes affect actual SEO practitioners? I asked a panel of experts and SEW contributors their views on Penguin 4.0, including: Do you think the new version of Penguin is fairer? Do you think it’s an adequate deterrent when it comes to spammy link-building? Kevin Gibbons: Yes, being realtime helps to set expectations as you won’t have to wait weeks or months for the next algorithm refresh to assess your link removals. Of course … [Read more...] about Penguin 4.0: what does it mean for SEO practitioners?
Visual content marketing has transformed retailers – in a good way. Here, we are going to address what visual trends are powering the top most-searched retailers of 2013 and what you can learn to drive your own business. With Google’s Hummingbird and other changes de-emphasizing keywords, it is more important than ever to focus on topical authority and social networks to ensure visibility. As brands shift from “talking at you” to “talking with you”, the use of relevant visual content marketing will define the winners and losers in 2014. Mobile-enabled content marketing and eCommerce has reached epic proportions. Today, it shows 50% of traffic goes to top retailers. This clarifies any uncertainty that retailers like Macy’s and Kohl’s are at the top the list with highly effective mobile strategies. Data-driven retailers with the ability to meld their paid, owned, and earned media has never been more important with content marketing, mobile, … [Read more...] about Visual Content Marketing and Most-Searched Retail Brands