Tyson: Yeah and some of the other ones too, I would say even though they’re slightly different industries, it’s a little bit more heavy in this informational intent, where there’s been a bit of a movement in that kind of space, but another one that kind of jumped out at me was Dictionary.com, and they’ve been on the winners reports for the last four weeks in a row, so they’ve gained back some market share. But then when I looked at their performance over the last year, they’ve been on this decline since beginning of 2018, and they’ve had a couple points where you have this horseshoe looking curve in their visibility, where they have a drop and it kind of comes back up, and when we look at Dictionary.com for December, it dropped drastically. … [Read more...] about Voices of Search Episode 36: January 2019 SEO Winners and Losers
Winners and losers season 5
Tyson: For a normal sized website, if you will, like that would be a pretty substantial change. Looking at their curves over the graph, it doesn’t appear to be as much, but when you really kind of look into like, okay how many keywords are we talking that moved up or down, or flipped positions, it’s still pretty substantial. And one of the things that I do believe is also impacting kind of Wikipedia’s footprint is some of the evolving kind of surf elements, and they certainly have been on the winning side of this with how much information of theirs gets pulled into the knowledge graph. So if I was them, I wouldn’t necessarily be complaining about it, because they’re still in a good position, but also with like the introduction and kind of the increase of presence from the video carousel, which typically, videos aren’t an area or space that Wikipedia is going to compete in, … [Read more...] about Voices of Search Podcast: February 2019 SEO Winners and Losers
The top 10 Google Trends list used many factors to determine what was most searched, however, for some retailers this is not the type of attention they want. We are sure that Target would have topped the list with the recent credit and debit card hacking scandal, but this doesn’t help their bottom line at all. Using content engagement is a solid barometer and the type of content that trends with consumers positively shows who is winning the engagement battle. … [Read more...] about Visual Content Marketing and Most-Searched Retail Brands
Gerald Murphy: I think the algorithm is fairer. Think about it, you will be awarded for great content, instantly. I also think that, with the rise of AI, Google will soon be able to understand links more. A flower shop on Valentines Day, for example, will get away with more spam-like links but this won’t be the case in September. As links will be linked with behaviours. … [Read more...] about Penguin 4.0: what does it mean for SEO practitioners?
Shoppers are reliant on mobile devices more than ever before — both Amazon and Target reported that 60% of their holiday shopping traffic came from mobile devices last year. Meanwhile, the successful deployment of marketing innovations, such as Google’s “Buy Button” in AdWords or Pinterest’s Buyable Pins, may make the difference between the winners and losers this e-commerce season. … [Read more...] about Welcome To Marketing Land’s Holiday Retailer, 2015 Edition!