Mobilegeddon is here. We have fresh data in the software and now there are some significant changes visible in the data. Although Google communicated that the rollout would probably last a week or more, we can see some winners and losers already. These first results may be (yet) considered as preliminary when it comes to some examples, but definately, there is a clear trend emerging. … [Read more...] about Google Mobile Update: Winner and Loser
Winners vs losers
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In the data which follow, I’ve restricted my focus to those clients for whom we handled PPC in both ’06 and ’07. That way, the data reflect changes in the PPC industry and/or changes in our clients’ marketing strategies, rather than reflecting our firm’s growth. I’m reporting averages (vs. medians), but the distributions aren’t horribly skewed, so these averages are reasonably representative. … [Read more...] about Paid Search Trends: 2006 vs. 2007
Jordan Koene is Chief Evangelist for Searchmetrics, a SEO, social and content intelligent platform. He leads the growth of the Professional Services group which provides customers ongoing and custom solutions for using Searchmetrics data.Previously, Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay content to improve user experience and natural search traffic. In this role, he lead development of millions of content improvements for the organization. Along with advancing eBay's content, Jordan produced numerous well-covered viral stories using eBay data.Prior to eBay, he worked at various e-commerce and tech start-ups. Jordan has grown and managed different Internet marketing teams and has a strong background in SEO and social media.Jordan Koene. … [Read more...] about Why Is Google Punishing Media for Old Content?